1. Keyword reverse is to query ASIN search terms of competing products, that is, keywords that bring impression to products;

2. Use the these keywords of competitors product to optimize listing and PPC, and can also use to find keywords through keyword mining;

3. This keyword data comes from Amazon’s real buyers search terms, and the data from the previous month is updated at the beginning of the next month;

4. For more helpful information, please refer to the "Usage Guide" in the upper right corner.