Keyword Assessment Guide

2021-09-09| Guide,Keyword Sprite|views(44)|Comments(0)

The Keyword Assessment tool is as effective as it is simple. Enter any ASIN of choice, or set of ASINs, followed by the keyword(s) or long-tail keywords to be examined in relation to said listings. The SellerSprite Keyword Database is sourced entirely from accurate data compilations taken from Amazon’s Search Database, reflective of both historical and current Amazon Shopper behavior.


First off, a seller has the ability to choose the region of the Amazon Market they are looking to research. Choose the region-specific market in which keyword data research should take place, picking from the United States, Japan, United Kingdom, Germany, France, Italy, Spain, Canada, or India.

 



After the seller-preferred region of market research has been selected, a seller may enter either the ASIN or URL of the listing for which Keyword Assessment should occur. 


Once the listing has been provided in the search bar, then the entry of keyword(s) to be assessed may begin. A seller looking to assess multiple keywords can do so by creating a new line by employing a simple keyboard shortcut, Shift + Enter. 


Imagine, for example, being a seller involved in the Cell Phone Accessories sub-market. This particular seller has published a well-performing listing and aims to keep it that way. Checking the vitals of their listing, which is to say making certain that the keywords originally chosen to be used in the product copy retain value, is essential to the listing’s continued success on the market. The seller enters 3 primary keywords they had gathered and implemented from their previous research. 



 

With the ASIN in place, and the accompanying keywords “wireless charger Samsung,” “iphone charging pad,” and “charging pad” entered below the listing, the seller may proceed with Keyword Assessment by engaging with the “Search” button on the bottom portion of the page. 


The seller is presented with 4 columns of essential data directly pertaining to the keyword’s current listing value. Each of these results represent the most current keyword and listing data available. 

 



The Keyword-Specific ASIN Location column reveals the exact location of the given product listing after entering the shown keyword or long-tail keywords. ASIN Location is represented by result page, and position on page. If the provided keyword(s) do not meet the data index requirements, an (X) will show under the next column. 


If you only see a Result Page without Position on Page, this indicates that Amazon only displays (X) Result Pages of this keyword. Therefore, there is no connection between this keyword and the given ASIN within the first (X) Result Pages.


The Keyword-Specific Listing Rank is representative of the overall ranking of the given ASIN after a consumer enters a search with the shown keyword(s). Keyword-Specific Listing Rank is determined through a straightforward count spanning the distance from the Number 1 ASIN result found after entering the keyword, to the Number (X) result of the given ASIN.


The importance of a listing’s position and rank within consumer search results cannot be overstated. Sellers know that if a consumer enters a particular keyword into the search bar with intent to buy, the closer in proximity they are to the 1st result, the closer they are to a conversion. 


The Search Results column simply states the number of products revealed by a search using this keyword or long-tail keywords. 


The Searches per Month column posits the number of consumer searches using the shown keyword(s) within the most recent calendar month. This data is actionable, meaning that if a seller were to click the numerical value under the Searches per Month column an interactive graph slide-out detailing Keyword Search Trends, alongside keyword-specific purchase rates, over the past 3 years. 

 



Keyword-specific purchase rates are calculated by dividing the number of searches using the given keyword(s) resulting in a sale over the overall number of searches, with or without a subsequent consumer purchase. 


Back to the Keyword Assessment results page, each row of information discussed above ends with an Amazon icon. Engaging with said icon directs a seller to an Amazon search under “All Departments” using the shown keyword.


Finally, as seen in the image above, the Keyword Assessment tool offers, to the right of the 4 columns, 2 ASIN-specific data pieces: basic product information and listing variations. A seller is shown the main product image and product title, as well as the listing’s variations below. This portion of the page contains particular ASINs and basic variance definition for each of the listing’s variations. 





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