Product Research Guide

2021-09-14| Guide|views(2039)|Comments(0)

The SellerSprite Product Database contains 20,000,000+ listings, a wealth of information updated daily and growing still. The sheer volume of ASINs available to the seller undertaking any variety of tasks, from product selection to competitor tracking, ensures the integrity of well-executed Product Research. Historical trends over the past 3 years concerning any given product’s BSR, Sales Trends, Price, Ratings are available to the seller employing the Product Research tool. 


Engaging with the Product Research tool under Product Sprite brings a seller onto the tool’s main page featuring a number of customizable parameters. First, a seller can choose a region from which to conduct research. Choose the region-specific market in which product study should take place, picking from the United States, Japan, United Kingdom, Germany, France, Italy, Spain, Canada, or India.


After the seller-preferred region of market research has been selected, a seller can choose to execute broad Product Research within All Departments or narrow Product Research within a particular Product Category, or selection of Categories. If no Product Category is selected, broad research within All Departments will take place by default. Filter Presets are also located in this area, to be discussed shortly hereafter.

 



Once Market Region and Product Category(s) have been selected on the left-hand portion of the page, a seller may shift their focus onto the right side of the page. This area contains a selection of customizable filters designed for sellers intent on deliberate, narrow Product Research. 


The filters range in form from the particular calendar month within which Product Research should take place, to unit sales per month, all the way to average consumer rating for the product(s) and listing-specific fulfillment method. 


An experienced seller can employ their own strategy when it comes to the utilization of the provided filters. Regardless of knowledgeability, however, it is beneficial to make use of the predetermined Presets on the left-hand portion of the page. 


For the sake of this overview’s value, imagine a seller involved in the business of computer accessories. Selecting the category “Computers & Accessories,” they are faced with a handful of presets from which they can quickly conduct product research within their sub-market. 


There are 9 presets from which to choose, the first being Rapid-Growth.



Preset: Rapid-Growth


The Rapid-Growth Preset shows sellers products bearing high monthly unit sales and promising sales growth rates. Upon selecting this preset, a 300 minimum unit sales for the chosen month is entered into within the Sales/M Filter alongside a 10% minimum within the Sales Growth Filter. 

This serves to reveal products which have sold at least 300 units inside the chosen calendar month while showing an upward trend in unit sales as compared with the previous month. 



 

Product Research executed within the Computers & Accessories sub-market using this preset yields over 500 results, sorted in descending order by units sold for the chosen month. 

 

If a seller wishes to narrow down Product Research beyond filters auto-set through the Rapid-Growth Preset, all that is required is a simple return to the customizable filters portion of the page mentioned above. Once here, customize any of the shown filters according to seller-preference to guide, shape, and narrow Product Research results.




Preset: Potential 


The Potential Preset offers sellers products exhibiting market potential, which is to say products bearing a sizeable, yet limited, amount of unit sales alongside promising sales growth rates. Upon selecting this preset, a 600 maximum unit sales for the chosen month is entered into the Sales/M Filter alongside a 10% minimum within the Sales Growth Filter. 


This serves to reveal products which have sold, at most, 600 units within the chosen month while showing an upward trend in unit sales as compared with the previous month. Results may prove to unveil untapped market opportunities in the form of products conforming to the aforementioned parameters. 




Preset: Small and Light Program 


The Small and Light Program Preset shows a seller listings which conform to Amazon-determined standards for access to reduced costs in the realm of fulfillment. Further, products falling within the program’s established parameters, that is measuring 18 x 14 x 8 inches or less, weighing 12 oz or less, and priced at $7 or less, boast free shipping for customers holding an Amazon Prime subscription. 


If a seller were to engage with this preset, under the “Computers & Accessories” category, the database yields over 1150 results, sorted by the seller-chosen month’s unit sales in descending order.  



 

There are clear advantages in the maintenance of products enrolled into the FBA Small and Light Program, the foremost being the Amazon-provided badge saying “Free delivery by [Date] for Prime members” wherever customers might encounter this classification of products. 



Preset: Low-Rated Sellers


The Low-Rated Sellers Preset presents a seller with products holding a maximum average consumer rating of 3.7 and 300 minimum monthly unit sales within the chosen month. The results here are representative of products which sell well enough in the market but whose purchasers are left desiring more out of the product. 



Preset: Fulfilled by Merchant 


The Fulfilled by Merchant Preset provides a seller with FBM products maintaining high unit sales for the chosen month.

Preset: Competing Sellers


The Competing Sellers Preset offers every listing bearing a minimum of 3 different sellers alongside a minimum of 600 unit sales for the chosen month.



Preset: Low Rating Barrier

The Low Rating Barrier Preset yields products with high monthly unit sales and a low number of consumer ratings. Upon selecting this preset, a 300 minimum unit sales for the chosen month is entered into within the Sales/M Filter alongside a 50 rating maximum in the Number of Ratings Filter. 

 



Preset: Fast Selling for All Categories 


The Fast Selling for All Categories Preset presents a seller with products launched within the past 3 months maintaining striking BSR growth rates and low barriers to market entry as determined by total number of consumer ratings. Upon selecting this preset, a 10 rating maximum populates the Number of Ratings Filter, switches to the Last 3 Months in the Product Publication Date Filter, and a minimum BSR Growth percentage of 100% fills the BSR Growth Filter. 


Given the sub-market, these results may reveal untapped market opportunity for the seller. 



Preset: Distribution for Competitive Products


The Fast Selling for All Categories Preset presents a seller with products launched within the past 3 months maintaining striking BSR growth rates and low barriers to market entry as determined by total number of consumer ratings. Upon selecting this preset, only products launched with the Last 3 Months are shown as seen in the Product Publication Date Filter, and a minimum BSR Growth percentage of 100% fills the BSR Growth Filter. 


Given the sub-market, these results may reveal untapped market opportunity for the seller. 


After a seller has settled upon their desired filter set, whether uniquely and personally customized, determined by one of the provided presets, or perhaps a mixture of both, product research may proceed. Although some of the data columns have already been mentioned above, general knowledge on their function within greater Product Research as a whole is essential. 


The Keyword Research Results portion will reveal itself below the filters section after engaging with the “Search Now” button. Here there are 12 columns, each being necessary prerequisites to embarking on a successful journey through the product selection process. Clear vision and cohesive stratagems await the seller after attaining an appropriate understanding of the results provided below. 

 



That said, now begins naming and describing the results portion of Product Research, beginning with the pound sign on the very left-hand side of the page and ending with the 3 actionable buttons found at the end of each row and just past the final column. 


It would behoove the seller to engage with each actionable piece of data available as shown in the results. 


 The “#” column, which is to say the pound sign column, simply reveals the rank of the product according to unit sales, by default, for the chosen month of research.


The Product column names and pictures the product relevant to both the search parameters set by the seller above and the datasets contained in the given row. 


The BSR Growth l  Growth Rate  column bears 3 values related to the shown listing’s BSR. The upper number is representative of the product’s current BSR within its broader sub-market. The 2 numbers below indicate weekly BSR increase and weekly BSR growth. 


Note that subcategory and sub-market are used interchangeably in this overview, with the understanding that each term bears unique nuances which ought to be understood contextually. 


The Price l Q&A column bears 2 unique values with dollar amount representative of the latest listing price and the number below indicating the total number of Q&As held by the product. 


The Gross Margin l FBA Fees column reveals first product-specific gross margin expressed in the form of a percentage, and second the FBA fees set by Amazon as determined by the product’s particular weight and size. 


The No. of Ratings l Ratings Units Sold column shows first the total number of ratings held by the shown ASIN, and second a percentage symbolic of the proportion of monthly consumer ratings to monthly unit sales.


The Latest Rating l Rating Increase column shows the latest consumer rating for the given listing, while the number below reveals the total number of new ratings accrued by the product with the chosen calendar month. 


The Sales Trends column displays an extremely insightful graph which depicts a bare-bones visual representation of unit sales and revenue related to the listing month-to-month over the past year. 


The Units Sold l 30 Days Growth column bears 2 unique values, with the number on top indicating the total units sold within the chosen month and the percentage below representative of the unit sales growth as compared with the previous month.


The Revenue / 30 Days Growth column posits first the monthly revenue for a particular listing in a dollar amount, and second a percentage below indicating revenue growth of the provided listing as compared with the previous month.


The Publication Date column tells the date the child ASIN was first listed on Amazon. If the date is not open to sellers, then the date of the first review will be shown instead. 


The Fulfillment column indicates the current Buybox’s chosen method of fulfillment: FBA, FBM, or AMZ. 


It’s important to note that most of the data contained within the aforementioned columns is actionable, meaning that if a seller were to click on a specific point of data, they would be brought onto a page detailing extensive data analysis concerning the column’s particular data point. More information on these functions may be found throughout guides specific to other areas of the SellerSprite arena, or inside the interactive and engaging *SellerSprite Course Set*.


On the far right-hand side of the results portion of Product Research results, there lies 3 actionable buttons per row. The foremost, symbolized by a bar graph, will bring the seller onto a page depicting a variety of visual aids representative of the product’s historical sales trends over the past 3 years. 


The heart icon underneath the product’s historical trends automatically adds the shown listing into the seller’s custom-set Product Tracking in the Product Tracker tool. 


The third icon directs a seller onto the historical datasets for the listing, offering listing-specific data over the past several years. 


Each row of data contains information beyond what has been mentioned in the columns and first pertaining to product category and/or sub-market, second relevance to particular ASIN.

 



The complete category pathway for the listing is revealed, alongside buttons pertaining to the listing’s category: Best Sellers, New Releases, and Market Analysis reports for the shown category and/or sub-market. 

ASIN-Specific data regarding weight, dimensions, LQS, and variations, number of sellers, and the current Buybox owner is also shown. Finally, a calculator icon remains which, when clicked, will bring a seller onto the Profitability Calculator tool with pre-filled information accurate to the shown listing. 





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