One of the best ways to increase visibility and click of products to launch PPC compaignes. If the PPC advertising is optimized well, the sales volume of the product will not only increase. As it goes up, advertising costs will also come down.
PPC advertising is a relatively low-price paid sponsorship form to obtain additional traffic within the platform. Product will be charger when it gets click. So which keywords need to be set as advertising keywords, which keywords to bid on, and how much is appropriate, these are the keys to optimizing PPC.
Furthermore, sellers can use SellerSprite Ads Insight function to explore what keywords their competitors use, Which kinda compaigne they are using such as Broad phrase or exact matc. etc... Overall it is the best way. We can discover all the data and leverage for our listing. We will know everything about keywords and compaignes. Which words work and which don't.
This ASIN has 68 compaignes and 835 ad groups. Ultimately we can dive into and find all those keywords in specific ad groups.
We can also analyse and estimate keywords Max-Min and average bids. Just add keyword to search and you are gonna get result.
The yoga mat and yoga mats in the picture. However, the bidding difference is 0.38 US dollars, and it is obvious that the purchase rate of yoga mat is better.
Therefore, when doing PPC advertising, you still need to use data to make a decision。
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