A Seller’s Journey through SellerSprite

2021-09-09| Guide|views(2161)|Comments(0)

Welcome to SellerSprite, a software for the data-minded and the determined. Maintaining one of the largest Keyword Search Databases around the world is something the team behind the curtain takes great pride in cultivating with the intention of helping sellers everywhere devise stratagems for success in the ever-growing online marketplace. 



SellerSprite seeks to be an indispensable ally to the sellers looking to gain ground, and establish themselves as an entity of their own, within the vast and populated landscape that is the world of e-Commerce. Equipped with the proper tools, a seller is set to begin their journey onward and upward to heights reserved for successful businesses. 


There is much to learn and many resources to utilize at your fingertips. This guide will serve as an abbreviated introduction of the software’s primary features in the form of a particular flow of research. 


So begins the tour of SellerSprite’s primary tools. Imagine, for the sake of this guide’s value, a seller involved in the manufacture and sales of office supplies seeking to capitalize on current consumer demand in the market, as sellers tend to do. All these tools, which require proper training in order to be utilized effectively, are set before the seller. Accessing the Keyword Research tool reveals a wide swath of customizable filters and helpful presets for the seller from which to choose for the purpose of selecting both your particular market and products. 


Deliberate market and product selection dictate a seller’s path to success from the start. 


As the great general once said, “Wars are not won by fighting battles; wars are won by choosing battles.”


Keyword Research provides the seller with the means necessary to achieving this end, that is intentional selection. 

 



As shown above, the seller selected the “Trending” preset setting the particular parameters for their research under the “Office Products” category. This preset filters out any keywords, and consequently any keyword’s associated datasets, not bearing a search growth rate of at least 10% per month over the past 3 months. The preset chosen by the seller also forgoes results not maintaining a search volume of at least 10,000 per month. 


 


A wealth of information presents itself to the seller seconds after executing a search under said parameters. Results are sorted by search volume in descending order by default. Aside from search volume, however, there lies a number of columns, each containing information vital to the seller’s basic preparatory ground work. 


For the sake of brevity, there is one factor which ought to draw the attention of the seller from first glance. The Search Trends column depicts a graph emblematic of a keyword’s popularity over the past several years. Search Trend graphs showing relatively low numbers of searches over the years and a recent, dramatic spike should be noted. Note that the selection of the Trending preset prior to the search tilts the scale in this direction already, so the seller may do well to look at the 2 columns at its right-hand. 


A wise seller should note that results holding both a high search volume and an impressive growth rate are likely to be keywords indicative of products on the rise with consumers, making them likely choices for selection. Again, this is dependent on the seller-chosen strategy. 


This seller is going to choose a high-ranking result bearing a relatively low Click Concentration percentage. Click Concentration shows a percentage representative of monopolic presence in the sub-market related to the particular keyword shown. Hovering over the shown percentage reveals the Top 3 listings utilizing this keyword within its sub-market. 

 



Result number 4 ticks all of the boxes that the seller is looking for at this time. Each product shown in the hover maintains a relatively even-split of the market, further indicating a low-barrier of entry into the sub-market falling under the “Office Products” category and closely related to classroom décor. 


Should the seller choose to pursue this sub-market, analyzing these listings further will be of great benefit to them when the time comes. 


At this time, the seller has decided upon these keywords as the best reflection of the sub-market in which they intend to enter. 

Clicking the keywords “classroom décor” copies it to the keyboard. A seller then, for the moment, switches to a more targeted tool within the SellerSprite arsenal. Accessing Keyword Mining, the seller pastes his chosen results into the “Get Keywords” shown on the page. 


 


Over 550 results are provided, each bearing datasets of great worth to the seller. Some of these columns may look familiar, as certain datasets hold vital importance across the entire toolset. 


With consumer demand proven and a list of traffic-driving keywords on-hand showing success in the sub-market, the seller chooses to export the list of keywords with regards to research diligence. 


There is now a local file from which the seller may reference throughout the continued process of product selection and finally listing optimization. 

 




The landscape is now primed for the seller to delve into product research, further clarifying the sometimes-overwhelming process that is product selection. Having accessed the Product Research tool located in the main menu drop-down under Product Sprite, the blank slate shown on the page is filled with the parameters selected earlier on:  the box beside “Office Products” checked under category, and “classroom décor” entered into Included Keywords. 

 



SellerSprite, once again, reminds the seller of its impressive database if only through the number of filters free to either be filled or left alone. This guide’s purpose remains solely to offer up a glance of the software’s primary functionality which, as perhaps has been intuited by now, towers as a striking task of its own. 


As the software equips sellers pioneering the open frontier that is e-Commerce while commending them onward and upward on their journey to success, so to does the humble guide continue its abbreviated overview of the hypothetical seller’s chosen road through the program. 


That said, having entered the necessary filters set by the seller for a general execution of Product Research, there remains a set of filters from which to align the analysis with the seller’s intended trajectory. In this case, and as mentioned above, the seller selects the Rapid Growth preset, and is presented with over 80 unique listings.


Coming across a particular listing that meets the seller’s requirements in terms of a viable, manufacturable products ticks off the first required box. Secondary criteria for which a seller is looking to meet when making a decision in regards to product selection, most especially within the Product Research tool, is the number of product sales, product price, listing price, BSR, and so-forth of shown products.

 



Upon engaging with the listing which seems to have met their preliminary requirements for viable production, the seller is presented with an impressive amount of information on the particular product. For the given ASIN, both current and historical monthly sales data, revenue, listing price, and much more are revealed within seconds. 


The Sales Trends tab shows by default, showing essential data divided into calendar month length portions of information. Switching over to the Historical Trends tab, data in easy-to-digest line graph formatting becomes available, portraying the listing price, BSR, number of ratings, and average consumer rating over the past 3 years. 

 



Next up, the seller engages with the Ratings Rate tab. With the number of ratings on the rise, the last tab remaining serves as the final indicator, in this instance, on the question of a products value for a seller inside the current market. Having opened Crucial Keyword Search Trends, all signs point to proceeding with listing publication. 


 


With all signs pointing to an upward trend in keyword search volume, or rather its popularity, the proverbial stars have aligned and the seller feels confident in their product selection. So ends this portion of a seller’s journey, but the path to publication isn’t quite over yet. Having analyzed the market, surveyed the landscape, and selected a product for publication, now begins the task of listing optimization. 


Beside the ASIN listed on the slide-out shown above there lies a button which escorts the seller off of SellerSprite and onto the Amazon product page. The wonders of the SellerSprite Browser Extension are seen within seconds. 

 



The seller notes the importance of the broad-sweeping keywords related to “classroom décor” from which product research and finally selection took place. These results gained from the prior execution of Keyword Mining will no doubt prove helpful once time comes to write the product description and assign product titles. Those keywords are likely to be rather broad, naturally indicating the seller’s need to return once more to Keyword Mining. 


Regarding the way to go about executing Keyword Mining, the seller has 2 options: the dedicated SellerSprite domain or the Browser Extension. At this time, the convenience of the extension calls for off-site Keyword Mining. As seen in the image above, the seller has been presented with a wide selection of actionable icons, each of great import. The task at hand, however, calls for engagement with the “Get Keywords” icon located underneath the search bar.


 


The Reverse ASIN Keywords tool runs by default through an unobtrusive, customizable slide-out. Again the Browser Extension reveals its appeal, offering the software’s power at near-full functionality all while off-site. 


Reverse ASIN Keywords provides a seller with access to the most powerful keywords currently utilized by competitors on the market. Again, having chosen the best competitor ASINs through deliberate, thorough Product Research, the results yielded by the Reverse ASIN Keywords tool will provide a seller with the tools vital in the success of their listing optimization.


Under the Searches column shown above, the number of consumer searches within the most recent month using this keyword is revealed to the seller. Comparing this number with the historical search trends of the given keyword, shown upon engaging with the actionable number in the Searches column, a personalized and purposeful keyword selection takes place for the seller’s own publication. 


Choosing to export the results for further examination and their own records, the seller now has a list of traffic-driving keywords to utilize in their listing. 


Having been equipped with the tools necessary to publish a successful listing, it would behoove the seller to utilize the Product & Keyword Tracking tool in order to maintain listing optimization for their brand new publication. Returning to the SellerSprite domain, the seller accesses the aforementioned tool. 

 



Ignoring the search bar, the seller selects “Add New Product” located on the middle-left of the page. Doing so draws a slide-out on the right-hand portion of the page, from which the seller enters the ASIN of the listing they wish to track. The ASIN of the product researched above is entered into the “Add Product” portion of the slide-out and, after having given the SellerSprite system a few moments to index datasets relevant to the product, enters said ASIN into the search bar. From here, the seller is offered multiple avenues for tracking the power of keywords in relation to the chosen listing on a daily basis, alongside tracking sales, BSR, Listing Price, and more. 

 



The seller first moves to the Keyword Tracking column, wherein an actionable button at the end of the chosen product’s row allows them to add the keywords which they have chosen from the research gathered earlier on in their SellerSprite journey. Engaging with the button reveals a slide-out from which Keyword Tracking operations may begin. 


In this instance, 4 keywords have been selected for tracking, those being “classroom décor,” “classroom decorations for teachers,” “modern farmhouse classroom décor,” and “rustic classroom décor.” 

 



Some time has passed and the seller has been able to do some monitoring on competitor keywords related to their new product listing. 


*Insert Heading Describing Alternative*


Now is the time to discuss an alternative route that might have been taken by the seller in this particular instance. Referring back to the first page of the journey through SellerSprite, imagine, for the sake of this guide’s value, a seller involved in the manufacture and sales of office supplies seeking to capitalize on current consumer demand in the market, as sellers tend to do. All these tools, which require proper training in order to be utilized effectively, are set before the seller.


The seller opens the software and navigates onto the Market Research tool. 

 



Looking to capitalize on opportunities within their own market, the seller accesses the drop-down located above the Categories search bar. Selecting the option which reveals products published within the most recent month, results reflective of current market demand are likely to be shown. Inside the main search bar, the seller enters their general product category. For continuity’s sake, the guide continues along with the same guise utilized by the seller in the tale told above. 


Entering a search within the category “Office Products” produces well over 500 results. These results reveal trending, active sub-markets falling under a particular category’s purview. Within seconds, the seller is provided with an extensive analysis on the popular niches of the entered sub-market today. 13 columns populated by valuable, actionable data points present themselves inside the rows of sub-markets shown. 

 



The sub-markets shown by the Market Research tool are sorted by number of monthly unit sales in descending order. There are, of course, a variety of routes which may be undertaken by the seller at this point in the journey. Understanding the more obvious market trends, representative of societal structure as a whole, the seller seeks out classroom decorations. This ought not surprise the reader. 


The product concentration, brand concentration, and seller concentration all indicate an almost overwhelming monopolic presence. Before an important decision is to be made regarding sub-market selection, the seller investigates further by generating a market analysis report, having done so by engaging with the Bar Graph Icon related to classroom decorations located on the far right-hand side of the row. 


An in-depth sub-market analysis is presented to the seller in seconds. 

 



Despite the strong presence of established, competitive sellers in this particular sub-market, the seller views the market analysis report as an indicator of favor and continues onto the product selection part of their journey through SellerSprite. Rather, having chosen a sub-market, the seller moves onto the task of product selection. Returning to the main menu, the seller selects the Product Research tool under Product Sprite. 


Checking the box beside “Office Products” under the category portion of the customizable search parameters presented, the seller then selects the “Rapid Growth” preset. This serves to restrict shown results to products bearing a minimum of 300 unit sales per month, and a minimum unit sales growth rate of 10%. The final step in the seller’s broad undertaking of product research is entering “classroom decorations” into the Include Keyword filter located at the bottom of customizable search parameters. 


 


Executing a search within the set parameters produces an astonishing 4400+ products for the seller to examine. Results are sorted by total number of unit sales in descending order by default.  


The seller is drawn to a classroom letter board. Clicking the top right icon shown on the results page, a wealth of information is presented to the seller as shown in a collection of engaging formats. Inspired with confidence from the revealed data regarding this particular product, the seller chooses to move forward in the product selection process. 


The next step in the seller’s journey, then, lies in retrieving keywords for the seller’s own listing. Navigating off-site onto the Amazon product page for this particular ASIN via the button near the product image, the seller ensures the Browser Extension has been activated and continues on with research. 



 

Selecting the Get Keywords function located at the top of the product page, a slide-out appears on-site automatically running the Reverse ASIN Keywords tool: a most-vital piece of the SellerSprite arsenal. In an instant, the seller has gained access to all of the keywords driving traffic to this particular ASIN. 

 



Having chosen the niche market, selected a product, and harvested the most valuable keywords related to said product, the seller is fully equipped to publish a successful listing of their very own. As mentioned before, the Product & Keyword Tracker tool will be of great worth to the seller well after listing publication. 


So concludes the seller’s journey through SellerSprite. For more information on particular tools, be sure to reference the *Help* section on the website. 


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