Storefront Tracker Guide

2021-09-09| Guide|views(1061)|Comments(0)

The Storefront Tracker tool grants access to high level competitor tracking through daily updates on newly published products, and insight into any given storefront’s business strategy through algorithmically determined dominant product categories. A seller would do well to pay close attention to the data provided by the tracker, as each piece of information will prove vital to the shape of future stratagems. New publications from popular Amazon sellers are likely to have been well-researched items reflective of current, even anticipatory of future, consumer demand.

Seeking to provide Amazon sellers the means to implement all-encompassing competitor oversight, this tool reveals new products published between 7, 15, 30, and 60 days past, alongside granting sellers the ability to generate unique, current, and extensive sub-market analysis reports.

Navigating from the homepage and accessing the drop-down under Tracking Sprite reveals the location of the Storefront Tracker. Having clicked the tool, a seller is brought onto the primary location of storefront tracking. Ignoring all but the green “Add Storefront” button observable on the mid-right portion of the page, a slide-out shows revelatory of the 1st step in the process of storefront tracking.


A storefront is identified on Amazon via a unique string of numbers and letters, not dissimilar to an ASIN, named Seller ID. The Seller ID, or the proper storefront URL, is required to add an Amazon seller into the observation database. Refer to this article for more information on Seller ID and storefront URL. 

There remains the option to enter multiple storefronts into the Storefront Tracker at one time, the only requirement being that they be separated by line. Create new lines through the utilization of the simple keyboard shortcut, Shift + Enter. 

Imagine a seller involved in the business of cell phone accessories. Having identified, and subsequently listed, 3 storefronts for tracking in the shown box, the tool provides opportunity to label these storefronts with a custom tag(s) which can serve as a first mate on the journey to organizational paradise. Upon entering in the desired word or phrase for the tag, hitting “Enter” on the keyboard will create the tag.


With everything in place, the seller is ready to add these Amazon sellers into the Storefront Tracker. Selecting “Add Storefront” closes the slide-out and returns the seller to the main result page of the tool. It is here where storefront tracking reveals its power. 

The Storefront Tracking data presentation is shown, putting forth 7 columns bearing unique datasets, each making up a vital portion of the proverbial book granting secret wisdom in the realm of competitor comprehension. 


The Storefront Info column posits 4 pieces of general Amazon seller information: name, average consumer rating, reception within the past 12 calendar months alongside number of ratings within the same, and unique Seller ID. 

The Tags column posits the custom organizational tag(s) associated with the shown storefront.

The No. of New Products within the Past 7/15/30/60 Days column shows the number of listings published by the seller within the past 2 months. All listings published within the past 7 days show on the left and all listings published, cumulatively, within the past 60 days show on the right. 

The New Product Categories column indicates the primary categories of new products published by the seller within the past 2 months. Beside each category lies a number indicating the amount of listings published within said category. These categories may serve to indicate competitor direction.

The Number of Products column posits the total number of products to be found in the particular storefront. 

The Dominant Seller Categories column sets details and divides the product categories of the storefront’s Top 100 Listings. If a storefront contains less than 100 listings, then the total number of products, and their categories, will be shown here. 

The Origin of Seller column offers the primary location of the Amazon seller. 

Engaging with any of the numbers within the “No. of New Products within the Past 7/15/30/60 Days” column directs the seller onto a brand new page listing products adhering to these parameters.


It is here where an abbreviated form of product research can take place. Engaging with the orange “Market Analysis” button beside a product’s sub-category pathway generates a sub-market analysis report bearing 26 dimensions of to-date data relevant to the niche sub-market of the product. These reports can be exported locally. 

Returning to the main Storefront Tracker page, a seller has several more options in regards to actionable datasets. Clicking the total number of products, for example, will create a new tab which directs a seller onto the given storefront’s all products page. Additionally, hovering over descriptions within the seller origin column reveals still more detailed information on Amazon seller location, including company name, phone number, and localized address. 

Finally, there are 2 actionable icons, the first of which is represented by a notepad. Engaging with this icon allows a seller to add note(s) pertaining to the particular storefront. Below the notepad is a power button icon which grants sellers the ability to pause or resume tracking the storefront belonging to the given row. 

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