Product & Keyword Tracker Guide

2021-09-14| Guide|views(36)|Comments(0)

The Product & Keyword Tracker tool allows a seller to track daily changes in price, sales, ratings, and BSR for any product on Amazon while monitoring competitor product and keyword performance. 


Up to 500 products and 2000 keywords may be stored in the Product & Keyword Tracker for the purpose of daily monitoring, dependent on the subscription. Now, imagine a seller involved in the business of office products interested in tracking a bundle of #2 graphite pencils they’ve listed on Amazon.  




First, the seller engages with the Product & Keyword Tracker tool located in the drop-down under Tracking Sprite. Having been brought onto the main Product & Keyword Tracker tool page, a search bar is shown with spaces for ASIN, Brand, and Title Keywords. This is not relevant to the first-time user of Product & Keyword Tracking. Locating and engaging with the “Add New Product” button in green on the left-hand side of the page, a slide-out comes from the right-hand portion of the screen. 


The seller can first choose a region from which to conduct monitoring. Choose the region-specific market in which tracking should take place, picking from the United States, Japan, United Kingdom, Germany, France, Italy, Spain, Canada, or India.


Next, the seller enters in the ASIN of their listing containing the pencils mentioned above. Within the box titled “Select a Tag,” they enter a simple tag related to the ASIN entered above: My Product. Upon entering in the desired word or phrase for the tag, hitting “Enter” on the keyboard will create the tag. This will be helpful for quick searches after the seller has populated the Product & Keyword Tracker tool with hundreds of products and keywords. 


Note that, concerning this particular listing, the brand and seller “Madisi” is not, in any way, related to SellerSprite. 

 


The seller selects the “Start Tracking” button on the bottom portion of the slide-out, and the tracking process begins. Having begun tracking, the product is revealed on the main page alongside 8 columns of daily updated, listing-specific datasets. Each dataset shown is actionable, meaning if a seller were to click any of the numbers populating a particular row, then further historical data on said item would present itself in the form of a pop-out graph. 

 


Now begins an abbreviated explanation of the main tracking page maintained by the Product & Keyword Tracker tool, beginning with the Product Information column on the left-hand side of the page and ending with the 3 actionable buttons found at the end of each row and just past the final column. 


It would behoove the seller to engage with each actionable piece of data available as shown in the results. 


The Product Information column names and pictures the product relevant to both the search parameters set by the seller above and the datasets contained in the given row. Hovering over the “Navigation” box provides several options pertaining to product category and market analysis reports. 


The Tags column posits the tag(s) associated with the shown ASIN. 


The Sub-Category BSR column bears 3 values related to the ASIN’s dominant sub-category BSR. The upper number is representative of the product’s current BSR within its broader sub-market. The 2 numbers below indicate daily BSR increase and weekly BSR increase.


Note that sub-category and sub-market are used interchangeably in this overview, with the understanding that each term bears unique nuances which ought to be understood contextually. 


The Price column posits the latest listing price for the given product. 


The No. of Ratings l Rating column shows first the number of ratings given the product within the last 7 days, and second the total number of ratings currently held by the listing. The number on the bottom is representative of the product’s current average consumer rating.


The Unit Sales Tracker column, after having been switched on, displays 2 values: the number of units sold within the past day on the left, and the number of units sold within the past 7 days on the right. 


The Keyword Tracker column simply indicates the number of keywords being tracked alongside the chosen listing as chosen after first adding a product into the tracking system.  


As pictured in the image above, upon the addition of a product into the Product & Keyword Tracking cloud, both the Unit Sales Tracker and the Keyword Tracker column show, not data, but calls to action. 


By engaging with the “Switch On” button underneath the Unit Sales Tracker column, a slide-out similar to the one seen originally reveals itself on-screen. At this time, the seller may both begin tracking the number of units sold under this particular listing, alongside keywords deemed relevant. 


Bearing familiarity with the product copy, the seller enters 3 keywords used to drive traffic onto their product page, namely “wood pencils,” “pencil,” and “pencils #2.” 

 


Satisfied with the selection of keywords to be tracked, at least for now, the seller engages with “Save Tracking Keywords,” returning them to the main page of the tool. 


The 2 columns which once posited calls to action will now begin to show product-specific data. The Unit Sales Tracker will need time to put forth information regarding the number of units sold within the past (X) days, with the day of the product’s addition to the tool is viewed as “Day 0.” A seller would do well to remember that the Product & Keyword Tracker is designed to be a tool utilized daily, and over a period of time. 


Having added that which is asked of the seller by the tool regarding their own product, the seller continues on with their primary task: monitoring competitor listings over and against their own. Already familiar with the product pages, the seller again selects the “Add New Product” button on the main page. This time, the seller decides to enter 2 ASINs, both of which direct to competitor listings, in one go. 



Naturally, the products are tagged “Competitor Product.” Again, the tag may contain any word or phrase, relegating the duty of greater categorization to the seller. Clicking “Start Tracking,” the slide-out returns from whence it came and the page now shows 3 products in total actively being tracked. 



 

The process underwent for the seller’s own product may be repeated to any extent for their competitor’s products. By switching on the Unit Sales Tracker and adding any keywords relevant to either their own listing or the competing storefront, the seller should gain an all-encompassing perspective on the health of their listing in relation to their competitors. 


If a seller were to add multiple ASINs with the intention of tracking them all, then all that’s necessary to begin tracking is first to select the product boxes under the pound sign column on the far-left. After selecting the new additions to the tracker, tracking en masse may begin through engagement with the “Activate Unit Sales Tracker” button near the top of the main search bar. 


As the seller monitors their competitor’s products, interaction with the data shown on the main page should take place regularly. After clicking the data shown in, say, the Sub-Category BSR column, a slide-out revealing an interactive graph bearing current and historical data surrounding the product’s BSR, listing price, ratings, and units sold appears on-screen. 

 


More than just the aforementioned data, the final tab displays the power of the Keyword Tracker. The Keyword Tracker tab provides 7 columns of daily updated, keyword-specific datasets.


These columns are of great import to the seller, namely regarding their next steps in the realms of listing optimization and keyword harvesting. 

 


The Keyword column presents the keyword(s), long-tail keywords chosen for tracking. 


The Searches column provide the number of searches for this keyword within a calendar month. It is important to note that each time a consumer goes to the next product page while undergoing a search, this is counted as one search.


The No. of Products column shows the total number of products listed on Amazon when entering a search under “All Departments” using the given keyword(s). 


The Rank Trends column reveals an interactive graph which details the particular keyword’s search frequency rank over the past week. 


The Organic Rank l Sponsored Rank column posits the overall ranking of the related product upon entering a search using the keyword(s). Organic Rank and Sponsored Rank are concluded through a straightforward count which spans the distance from the Number 1 ASIN result found after entering the keyword, to the Number (X) result of the given ASIN. 


The upper number represents the organic ranking of the listing relative to the given keyword(s), while the lower number represents the sponsored ranking of the listing relative to the given keyword(s).


The Organic Location l Sponsored Location column describes the exact location of the given product listing after entering the particular keyword(s). ASIN Location is represented by Result Page, and Position on Page. If the provided keyword(s) do not meet the data index requirements, an (X) will show under the location.


If you only see a Result Page without Position on Page, this indicates that Amazon only displays (X) Result Pages of this keyword. Therefore, there is no connection between this keyword and the given ASIN within the first (X) Result Pages.


The upper values represent the organic location of the listing relative to the given keyword(s), while the lower values represent the sponsored location of the listing relative to the given keyword(s).


The Days Tracked column reveals the total number of days since the given keyword(s) have been chosen for tracking. Upon adding keyword(s) for tracking, Keyword Tracking data becomes available after 24 hours. Data updates daily.

As time passes, the seller gains deep insight into product performance, keyword performance, the sub-market of their choosing, and competitor stratagems. 





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