Reverse ASIN Guide

2021-09-14| Guide|views(5088)|Comments(0)

Reverse ASIN Keywords provides a seller with access to the most powerful keywords currently utilized by competitors on the market. Having chosen the best competitor ASINs through deliberate, thorough Product Research*, the results yielded by the Reverse ASIN Keywords tool will provide a seller with the tools vital in the success of their listing optimization. 

SellerSprite Keyword Database is sourced entirely from accurate data compilations taken from Amazon’s Search Database, reflective of both historical and current Amazon Shopper behavior.

It is important to note that a seller can access the Reverse ASIN Keywords tool from 2 unique locations: from the dedicated SellerSprite domain, or rather, and from the browser extension. The first portion of the guide extrapolates on the domain, while the second portion discusses the browser extension. Now begins a closer look into the Reverse ASIN Keywords function on the website. 

Having selected “Reverse ASIN Keywords,” a seller has the ability to choose the region of the Amazon Market within which Keyword Mining is to take place, choosing from the United States, Japan, United Kingdom, Germany, France, Italy, Spain, Canada, or India.


Not only is the seller provided opportunity to select a region-specific Amazon Market within which to use the Reverse ASIN Keywords tool, but also afforded the ability to dictate the time period of the same, which in this instance would be 2021’s most recent quarter (Q2), 2021 Q1, 2020 Q4, 2020 Q3, all the way back through 2020 Q2. 


With the region-specific market and the quarter of analysis chosen, a seller is set up to enter their pre-selected ASIN(s). As indicated by the underlying prompt on the search bar, anywhere from 1-10 ASINs or URLs can be entered so long as they are each separated by either a space or a comma. 

If a seller, for example, were to execute a Reverse ASIN Keywords search after having entered a child ASIN taken from best sellers in the Health & Household department, as shown in the example above, over 100 traffic-driving keywords are yielded on the results page. Additional results may be viewed when exported locally.


It is within the results portion of the page that various sections of essential information become available. Before getting into a description of the 5 data columns pertaining to the results of the Reverse ASIN Keywords tool, it’s important to understand the purpose of the 2 buttons lying above said columns: ASIN Analysis and Keywords Analysis. 

Executing ASIN Analysis brings a seller to the Product Research tool for the particular ASIN, while performing Keywords Analysis will open up a batch form of Keyword Mining for the Reverse ASIN Keywords results. Learn more about these 2 functions in their *respective guides*.

Now begins the discussion on the results portion of the page, beginning with the pound sign on the very left-hand side of the page and ending with the actionable magnifying glass seen at the end of each row. 

As always, it would behoove the seller to engage with each actionable piece of data available as shown in the results. 

The “#” column, which is to say the pound sign column, simply reveals the rank of the keyword(s) according to keyword efficacy as it pertains to its ability to direct traffic onto the given ASIN. 

The Keyword column is arranged by default according to its ability to drive traffic to the given ASIN. These keywords are used by shoppers to find this product. Rather, the higher the keyword is on the list, the more success it brings for the seller of the given ASIN.

The Search Trends column displays an extremely insightful graph which depicts a bare-bones visual representation of the number of consumer searches using the particular keyword month-to-month over the past several years. Only keywords that have met the data index requirements of the system will bear historical search trends. 

The Searches/M column posits the total number of searches conducted using said keyword within the most recent month.

The Relevancy column simply reveals a value of 1 to 4 established to represent a keyword’s value in relation to directing traffic onto the given ASIN. The greater the value, the higher rate of traffic the keyword has brought to the particular ASIN over the past 6 months.

It’s important to note that most of the data contained within the aforementioned columns is actionable, meaning that if a seller were to click on a specific point of data, they would be brought onto a page detailing extensive data analysis concerning the column’s particular data point. More information on these functions may be found throughout guides specific to other areas of the SellerSprite arena, or inside the interactive and engaging *SellerSprite Course Set*.

On the far right-hand side of the results portion of Keyword Mining results, there lies a magnifying glass which, when hovered over, reveals actionable links directing a seller onto either function of the Keyword Mining tool. 

So ends the discussions of the data columns on the results portion of the Reverse ASIN Keywords tool. Now begins the discussion of the results located on the right-hand side of the page: Products, Listing Variations, and Unique Words. 

The Products portion of the page offers a simple description of the ASIN chosen for Reverse ASIN Keywords analysis. This area details the seller, the department within which the product falls, an abbreviated product copy, and the listing’s publication date.

The Variations area reveals listing variations related to the given ASIN. Upon engaging with one of the variations, Reverse ASIN Keywords will analyze keywords within the seller’s chosen listing variation.

The Word Map posits keyword additions related to those shown in the results of the Reverse ASIN Research, with word frequency being represented by shade. Darker shades indicate higher frequency.

So ends the explanation of the Reverse ASIN Keywords tool on the dedicated SellerSprite domain, and now begins a brief examination of the Reverse ASIN Keywords tool from the Browser Extension. 

Reverse ASIN Keywords in Browser Extension

The Reverse ASIN Keywords tool on the Browser Extension differs little-to-none from the tool on the dedicated domain in terms of content provided. 


Having opened the Browser Extension by engaging with the SellerSprite Button located on the lower right-hand portion of the page on Amazon’s main page, access Reverse ASIN Keywords. The search bar on the upper right corner of the browser pop-out reveals 2 options: Child ASIN or Drop-Down. This indicates that a seller may enter a Child ASIN from which to execute Reverse ASIN Keyword analysis, or engage with the icon usually entailing an engagement with a drop-down menu. 

Clicking the icon will fill your screen with a list of products that you have interacted with while having used SellerSprite. Select a product to go through with a Reverse ASIN Keywords analysis from the Amazon domain. 

As shown above, the Reverse ASIN Keyword tool on the Browser Extension retains the main components of the tool having been accessed from the domain. A seller would do well to know of one shortcut, so to speak, related to usage of the Browser Extension. 


While on a listing page, a seller can access the Reverse ASIN Keywords tool in seconds with the help of the extension. Having made sure that a variation of the Parent ASIN, or rather a Child ASIN, has been selected, engaging with the SellerSprite Icon located on the lower right-hand portion of the page will reveal several tools, one being Reverse ASIN Keywords.

Choosing Reverse ASIN Keywords from the slide-out on the Child ASIN’s product page will automatically reveal keywords being used to drive traffic onto the particular listing page. Convenience at its finest. 


 For more information on this tool, and how to use the information provided when using this tool, be sure to follow alongside the *Reverse ASIN Keywords Course Set*. 

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