Keyword Mining V3.0 Guide

2022-10-31| Guide|views(438)|Comments(0)

Keyword Mining stands as a powerful tool which provides sellers with the most current data on traffic-driving keywords being used by consumers within the current market. SellerSprite Keyword Database is sourced entirely from accurate data compilations taken from Amazon’s Search Database, reflective of both historical and current Amazon Shopper behavior. 

The SellerSprite keyword mining function has been upgraded . The new keyword mining function offers sellers keywords bearing broad, market-specific, relation with the seller-set phrase.  With the words and phrases, sellers can write effective listings and set up successful sponsored ads.


In this blog,we provide a handy list of 4 test scenarios of using this function

- Mining keywords by keyword - Find relevant keywords and long-tail words, build your keyword database.

- Word Frequency - Help sellers to classify keyword attributes, highlight the needs and pain points of customers.

- PPC Keywords - Find the right keywords for your PPC campaign, help you show your ads to the right customers.

- Target Long-Tail Keywords - Get effective Keywords, assist in boosting a product's rank organically in Amazon Search Results and in uncovering niche markets. 


 

Mining keywords by keyword - Find relevant keywords and long-tail words, build your keyword database.

Mining relevant keywords through the basic search terms, filter your results and eliminate irrelevant keywords, then you can obtain an accurate keyword database.

Having selected “Find Suggestions” a seller has the ability to choose the region of the Amazon Market within which Keyword Mining is to take place, choosing from the United States, Japan, United Kingdom, Germany, France, Italy, Spain, Canada, or India.

Take phone stand as an example:


 

After entering the keyword “phone stand,” over 2,400 keywords related to the seller-entered search show on the results page below. 

 

Filter the keywords that are most closely related to your product by the following 2 steps:

1、Keyword Relevancy

Keyword Relevance represents the proportion of the competing product in the organic ranking of the first page of Amazon search results between the result keyword and the queried keyword.

The higher the relevancy score, the more competing products pointed to by the result keyword and the queried keyword, and the higher the relevancy between the result keyword and the queried keyword.

We can filter with Relevance > 5,  Monthly Searches  > 100, there are 296 keywords in results.

(The filters is for reference only,you can set the filter according to your preference.)


2、Most clicked ASINs

Selecting "Top 10 products" opens up a new window where you can see 10 top competing products that share the same keywords in the original search results. With competing product images, you can see whether the product is exactly the kind of product you want. Infer the relevance of the resulting keywords to your product.


If there is none of the kind of product you want in Top 10 products, it means that the keyword is not the right keyword. Hover the mouse to the number of the keyword, then you can delete it.

  

Once you choose the format you prefer, you can quickly download the results to your computer.


To optimize your product listing, you can add in the highest-ranking keywords to the fields that matter most for promoting your products. Those are your product title, product bullet points, product description, and backend keywords,the weigh keywords in these fields decrease in order.

Here a way to find the highest-ranking keywords:select Amazon Choice,filter keyword results based on the Amazon Choice badge status.


Monthly Sales and Purchase Rate are also important metrics because they are indicators that the keyword is whether to be effective.


Title Density is an important indicator for determining the weight of keywords.

Title Density refers to the number of page 1 products with the searched keyword in their title. The lower it is, the higher chance you have of ranking for that particular keyword! 


Word Frequency - Help sellers to classify keyword attributes, highlight the needs and pain points of customers.

With "Analyze Keywords", you enter up to 200 keywords and SellerSprite provides data to help you determine which ones are worth keeping. 

 

Click "Show word frequency" , you will get the word that is a breakdown of the most frequent words used in the keyword phrases.


You can classify keywords according to keyword frequency results. According to the customer's search intent to add them to your listing's title, bullets, and description, etc. .

 

PPC Keywords - Find the right keywords for your PPC campaign, help you show your ads to the right customers.

What metrics show a keyword’s expected performance in Amazon PPC campaigns?

In SellerSprite keyword data, SPR can help you learn how the keyword is effective compared to other related keywords.

 SPR (SellerSprite Product Rank) is a formula that estimates the number of promotional sales a product will need in order for it to rank in the top half of page one for a keyword. The lower the number, the easier it will be to get the product ranked highly.


Market Analysis is also an important metric that tells you whether to jump into this market when you start doing market research. Market Analysis column reveals the average listing price, total number of ratings, and average consumer rating of the products ranking within the first 3 pages of a search using the particular keyword. 

 

There are many other metrics that can be used to measure the competition of keyword, such as Click Concentration, PPC Bid, Number of sponsored products, etc. You can filter and sort the keywords according to your preferences.


Target Long-Tail Keywords - Get effective Keywords, assist in boosting a product's rank organically in Amazon Search Results and in uncovering niche markets. 


Choose a long-tail keyword or a short-tail keyword depends on a few factors, all of which relate to your specific product niche.

Short-tail keywords are often more competitive and coveted among well-established listings because of their high search volume, but can also be very broad and not specific for certain product niches. They can also be quite expensive to use in Sponsored Products Ads. In a nutshell, proceed with caution if you’re a new seller looking to target a high-volume short-tail keyword.

Long-tail keywords are often less competitive due to their specificity to sub-niches within product niches. Because they are so precise, they are not sought after by all sellers in any given niche, and therefore can typically be used in Sponsored Products campaigns for much less than short-tail keywords. 


For example, if your primary keyword is “yoga mat,” You can fill it in search box, choose Broad Match in filter section, 


 The results shows related keyphrases contain “yoga mat”, you can pay attention to such as yoga mat thick, large yoga mat, yoga mat non slip, that have low search volume and high conversions, with low SPR score, it is easier to rank in the of page one.


The Word Count filter gives you the ability to define the length of the keywords you're searching for.  The more words in the phrase the more precise niche.


If you are still in the product-finding process, Long tail keywords can help you to look for underserved niches.

Still take “yoga mat” as an example,you can get new niches such as: yoga mat bag, yoga mat strap, yoga mat towel, foldable yoga mat.




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