Keyword Research Guide

2021-09-14| Guide|views(1687)|Comments(0)

The SellerSprite Keyword Database is sourced entirely from accurate data compilations taken from Amazon’s Search Database, reflective of both historical and current Amazon Shopper behavior. 



First off, a seller has the ability to choose the region of the Amazon Market they are looking to research. Choose the region-specific market in which keyword data research should take place, picking from the United States, Japan, United Kingdom, Germany, France, Italy, Spain, Canada, or India. 


After the seller-preferred region of market research has been selected, a seller can choose to execute broad Keyword Research within All Departments or narrow Keyword Research within particular Product Categories. If no Product Category is selected, broad research within All Departments will take place by default. Filter Presets are also located in this area, to be discussed shortly hereafter.

 

Once Market Region and Product Category(s) have been selected on the left-hand portion of the page, a seller may shift their focus onto the right side of the page. This area contains a selection of customizable filters designed for sellers intent on deliberate, narrow Keyword Research. 



The filters range in form from the particular calendar month within which Keyword Research should take place, to number of search results provided by a keyword, all the way to minimum/maximum PPC Bids for the keyword(s). 


An experienced seller can employ their own strategy when it comes to the utilization of the provided filters. Regardless of knowledgeability, however, it is beneficial to make use of the predetermined Presets on the left-hand portion of the page. There are 5 from which to choose, the first being High Demand.



Preset: High Demand

The High Demand Preset helps sellers in finding keywords with high search volume and good growth rates. Upon selecting this preset, a 100,000 minimum will appear within the Searches Filter alongside a minimum of 10% within the Search Growth Filter.  

This serves to reveal keywords which have been sought at least 100,000 times in a chosen month and increasing in number of searches at a rate of at least 10%, providing the seller with a plain and simple reflection of consumer demand within the market.

 

Broad Keyword Research using this Preset will most-typically yield several thousands of keywords, sorted in descending order by overall search volume. 



If a seller wishes to narrow down Keyword Research beyond filters auto-filled through the High Demand Preset, all that is required is a simple return to the customizable filters portion of the page mentioned above. Once here, customize any of the shown filters according to seller-preference to guide and narrow Keyword Research results.



Preset: Trending

The Trending Preset helps sellers in finding keywords on the rise with consumers over the past months. Upon selecting this preset, a 10,000 minimum will appear in the MMS (Minimum Monthly Search) Increase Over the Past 3 Months Filter alongside a 10% minimum in the MMS Growth Over the Past 3 Month Filter.  


This serves to reveal keywords increasing in number of searches among consumers by at least 10,000, and simultaneously showing a growth rate of at least 10%, each consecutive month for the past 3 months. If a seller has chosen a month prior to the most recent, data will show keywords with a growth rate of at least 10% for 3 months behind the chosen month.


 

Preset: Rapid Growth

The Rapid Growth Preset helps sellers research keywords showing rapid growth within the last month. Upon selecting this preset, a 10,000 minimum will appear within the Searches Filter alongside a minimum of 10% within the Search Growth Filter under the most recent calendar month.  


If a seller were to select the “Baby” Product Category and execute research in conjunction with the Rapid Growth Preset, then the keyword “baby essentials” would show at #5 in results ranking.

 

Looking at the Search Trends graph alongside “baby essentials” reveals the power behind the Rapid Growth Preset. Searches for the keyword “baby essentials” have been relatively minimal over the past several years. Within the past month, however, searches for this keyword have increased astronomically.  


A seller can use this information to their advantage in a variety of scenarios, whether that translates to listing adjustments, product titles, or even new product manufacturing.



Preset: High Volume

The High Volume Preset helps sellers discover keywords with the highest search volume on the market within the most recent month. Upon selecting this preset, the provided customizable filter set will be cleared from any constraints, allowing Keyword Research to offer research derived from its baseline function: plain and simple number of consumer searches within the market.

 

After a seller has settled upon their desired filter set, whether uniquely and personally customized, determined by one of the provided presets, or perhaps a mixture of both, the research may proceed. Although some of the data columns have already been mentioned above, general knowledge on their function within greater Keyword Research as a whole is essential. 

The Keyword Research Results portion will reveal itself below the filters section after engaging with the “Search Now” button. Here there are 11 columns, each representing a vital piece of the puzzle that is the inner-machinations of the online marketplace. 


 


That said, now begins naming and describing the results portion of Keyword Research, beginning with the pound sign on the very left-hand side of the page and ending with the 3 actionable buttons found at the end of each row. 

It would behoove the seller to engage with each actionable piece of data available as shown in the results. 

The “#” column, which is to say the pound sign column, simply reveals the rank of the keyword(s) according to chosen distribution of results, ala “Descending,” or “Ascending.” 


The Keyword column posits the particular keyword adhering to the parameters for research which had been set above, ranked by default in descending order by number of searches within a calendar month. 


The Search Trends column displays an extremely insightful graph which depicts a bare-bones visual representation of the number of consumer searches using the particular keyword month-to-month over the past several years. Only keywords that have met the data index requirements of the system will bear historical search trends. 


The Searches column bears 2 unique values, with the number on top representative of the keyword’s total number of searches over the past several years and the number below it representative of the total number of searches conducted using said keyword within the most recent month.


The Search Growth column indicates growth in consumer searches of the provided keyword when compared with the previous month, and is represented in the form of a percentage. 


The YoY column indicates numerical increase and growth rate in monthly searches when comparing on a Year-On-Year basis. The upper number represents the numerical increase, while the lower number represents the percentage increase.


The MMS Increase/Growth column posits the minimum monthly search increase with the particular keyword over the past 3 months. Both values shown represent the same data that’s simply being shown in 2 distinct ways: numerical increase and growth rate in the form of percentage. If the keyword(s) are in decline, their numerical decline may be seen bearing the symbol of negation, “-.”


The Click Concentration column indicates a percentage representative of monopolic presence in the sub-market related to the particular keyword shown. Click Concentration is calculated by taking the top three ASINs’ number of clicks combined, divided by the total amount of clicks.


The Traffic Cost column posits a percentage symbolic of the advertisement cost associated with the particular keyword in relation to the listing price of ASINs drawing traffic from the same, otherwise known as the PPC Bid. 


The PPC Bid, rather the Pay-per-Click Bid, column reveals the minimum, or the lowest, amount spent, the recommended spend, and the maximum, or the highest, amount usually spent by sellers at auction for the shown keyword. 


The Market Analysis column reveals the average listing price, total number of ratings, and average consumer rating of the products ranking within the first 3 pages of a search using the particular keyword. 


It’s important to note that most of the data contained within the aforementioned columns is actionable, meaning that if a seller were to click on a specific point of data, they would be brought onto a page detailing extensive data analysis concerning the column’s particular data point. More information on these functions may be found throughout guides specific to other areas of the SellerSprite arena, or inside the interactive and engaging *SellerSprite Course Set*.


On the far right-hand side of the results portion of Keyword Research results, there lies 3 actionable buttons per row. The foremost, symbolized by a bar graph, will bring the seller onto a page depicting a variety of visual aids representative of the keyword’s historical search trends over the past several years.


The icon underneath the historical search trends bears hyperlinks which can direct the seller onto tools reliant on the usage of specific keyword(s), and offers the ability to locally export historical data relevant to the keyword. 

The third and final icon directs a seller onto Google Trends, which stands as an important tool for sellers to utilize in conjunction with Keyword Research. 


For more information on this tool, and how to use the information provided when using this tool, be sure to follow alongside the *Keyword Research Course Set*.


User Comments

Avatar
  • Add photo
log-in
All Comments(0) / My Comments
Hottest / Latest

Content is loading. Please wait