Understanding Amazon Editorial Recommendations:
Amazon Editorial recommendations are an extension of the Amazon Associates affiliate program. Through this, Amazon collaborates with reputable third-party reviewers to curate quality product endorsement articles. Once these articles align with Amazon's algorithmic criteria, they're showcased on Amazon's product search, guiding shoppers in their buying journey. Additionally, these reviews find a place on external evaluation platforms, amplifying Amazon's outreach and driving external traffic, thereby boosting sales.
In most product categories, these editorial insights are visible. Depending on the search keywords and category, an article or an entire column of editor-curated recommendations might be displayed. Strategically positioned in the search results, usually around the third or fourth row right after the "Amazon's Choice" section, a snippet of some of these articles is presented on the main page with associated products highlighted alongside. By clicking on "Read full article", users can delve deeper into the recommendations, and embedded product links within the content seamlessly lead to the respective product's purchase page.
Some search results pages display the ARTICLES RELATED TO YOUR SEARCH column, which is also recommended by Amazon editors.
Purpose of Editor Recommendations:
For Amazon:
- Enhance platform content using quality third-party content.
- Drive more traffic and boost sales via third-party websites.
- Broaden Amazon's Alliance reach to secure more traffic channels.
For Review Websites:
- Earn commissions through Amazon's affiliate program.
- Offer top-notch content to retain their audience.
For Amazon Buyers:
- Simplify product discovery.
- Minimize the time spent on decision-making.
For Amazon Sellers:
- Boost sales through prominently positioned recommendations.
- Elevate brand visibility and recognition due to professional reviews.
- Earn higher trust from buyers due to third-party endorsements.
Criteria & Logic for Editor Recommendations:
To be considered for an editor recommendation, a product must:
- Hold a star rating over 4.
- Garner more than 100 listing reviews.
- Pass quality assessments.
Regarding recommendation strategy, each article targets a specific keyword. Products with superior conversion rates are prioritized in recommendations.
Engaging a Content Creator for Recommendations:
Occasionally, if a product stands out, an editor might proactively promote it, given they earn commissions on sales generated from their articles. However, most products aren't actively endorsed. To collaborate with these editors, sellers can identify them using product-related keywords and then reach out to them directly on platforms like Facebook LinkeIn etc..
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