The competitor lookup tool features simple-to-use search criteria to gain greater insights to competitors’ performance. Entering a category, keyword, brand, seller, and/or ASIN, a seller can easily gain an accurate overview of the market.
First off, a seller has the ability to choose the Amazon Marketplace they are looking to research. Choose the region-specific market in which keyword data research should take place, picking from the United States, Japan, United Kingdom, Germany, France, Italy, Spain, Canada, or India.
After the seller-preferred region of competitor research, and the month within which research should take place, has been selected, a seller can choose to execute research within a particular Product Category. If no Product Category is selected, broad competitor research within All Departments will take place by default, filtered only by chosen keyword(s), brand, seller, and/or ASIN.
Having clicked “Categories,” a list of Amazon-specific categories will appear with numbers to the right. The numbers to the right denote the quantity of listings that are currently selling in the corresponding categories. Double-clicking a category brings up related sub-categories that fall under the original primary category. To see the complete category pathway, double-click the sub-category until it no longer returns results.
Upon settling their desired filter set, whether that is searching competitors by ASIN, by Seller, by Brand, or by Category, or perhaps a mixture, the research may proceed. General knowledge on the data columns provided within the results is essential, and an abbreviated explanation of each is to occur below.
If a seller in the business of school supplies were to, for example, select “Office Products” as the product category and “Office & School Supplies” as the sub-category, executing a search would provide 5,000+ results sorted by unit sales from the most recent month in descending order.
The Competitor Lookup Results portion will reveal itself below the filters section after engaging with the “Search Now” button. Here there are 12 columns, each representing a vital piece of the puzzle that is your competition. Lying above the columns are 2 buttons, “Add to Custom Category,” and “Comparison.”
These buttons both pertain to SellerSprite’s Market Research tool, the details of which may be learned in the *Market Research* guide.
That said, now begins naming and describing the results portion of Competitor Lookup, beginning with the pound sign on the very left-hand side of the page and ending with the 3 actionable buttons found at the end of each row and just past the final column.
It would behoove the seller to engage with each actionable piece of data available as shown in the results.
The “#” column, which is to say the pound sign column, simply reveals the rank of the ASIN(s) according to unit sales for the chosen month of research.
The Products column posits the product adhering to the parameters for research set above, positioned by default in descending order by unit sales within a calendar month. Product Title, ASIN, Reviews Link, and Brand are shown here.
The BSR Growth l Growth Rate column shows the latest Best Sellers Rank for the listing’s main product category. The lower numbers show first weekly BSR Increase represented as a plain numerical value, and second weekly BSR Growth, which simply indicates the BSR Increase in the form of a percentage.
The Price/Q&A column bears 2 unique values, with the number on top representative of the latest listing price and the lower number indicative of the total number of Q&As for the listing.
The Gross Margin l FBA Fees column similarly bears unique values, with the percentage on top representative of gross margin garnered by the product for the seller and the dollar amount below indicative of Amazon-determined FBA fees.
The No. of Ratings l Ratings Rate column first posits the total number of ratings for the listing, while the percentage below indicates the total number of ratings increase within the chosen calendar month.
The Latest Rating l Ratings Increase column shows the latest consumer rating for the given listing, while the number below reveals the total number of new ratings accrued by the product with the chosen calendar month.
The Sales Trend column displays an extremely insightful graph which depicts a bare-bones visual representation of unit sales and revenue related to the listing month-to-month over the past year.
The Units Sold/30 Days Growth column bears 2 unique values, with the number on top indicating the total units sold within the chosen month and the percentage below representative of the unit sales growth as compared with the previous month.
The Revenue/30 Days Growth column posits first the monthly revenue for a particular listing in a dollar amount, and second a percentage below indicating revenue growth of the provided listing as compared with the previous month.
The Publication Date column tells the date the child ASIN was first listed on Amazon. If the date is not open to sellers, then the date of the first review will be shown instead.
The Fulfillment column indicates the current Buybox’s chosen method of fulfillment: FBA, FBM, or AMZ.
It’s important to note that most of the data contained within the aforementioned columns is actionable, meaning that if a seller were to click on a specific point of data, they would be brought onto a page detailing extensive data analysis concerning the column’s particular data point. More information on these functions may be found throughout guides specific to other areas of the SellerSprite arena, or inside the interactive and engaging *SellerSprite Course Set*.
On the far right-hand side of the results portion of Competitor Lookup results, there lies 3 actionable buttons per row. The foremost, symbolized by a bar graph, will bring the seller onto a page depicting a variety of visual aids representative of the product’s sales trends.
The heart icon underneath the product’s historical trends automatically adds the shown listing into the seller’s custom-set Product Tracking in the Product Tracker tool.
The third icon directs a seller onto the historical datasets for the listing, offering listing-specific data over the past several years.
Each row of data contains information beyond what has been mentioned in the columns and first pertaining to product category.
The complete category pathway for the listing is revealed, alongside buttons pertaining to the listing’s category: Best Sellers, New Releases, and Market Analysis reports for the shown category and/or sub-market.
ASIN-Specific data regarding weight, dimensions, LQS, and variations, number of sellers, and the current Buybox owner is also shown. Finally, a calculator icon remains which, when clicked, will bring a seller onto the Profitability Calculator tool with pre-filled information accurate to the shown listing.
For more information on this tool, and how to use the information provided when using this tool, be sure to follow alongside the *Competitor Lookup Course Set*.