Listing Optimization Guide: Five Bullet Points

2024-09-14| Help Center|views(175)|Comments(0)

Product Bullet Points

The product bullet points are one of the essential elements of a product detail page. They play a crucial role by highlighting the main features and benefits that you want buyers to know about your products. These points help customers quickly determine whether the product meets their needs.

What to Avoid:

Be sure to avoid the following. Bullet points containing any of these will be removed or updated:
  • Special characters, e.g., ™, ®, €, …, †, ‡, o, ¢, £, ¥, ©, ±, ~, â 
    Example: ¥¥ Cotton Fabric ¥¥: Made from 100% cotton for softness and breathability
  • Emojis, e.g., ☺, ☹, ✅, ❌ 
    Example: ✅ Cotton Fabric: Made from 100% cotton for softness and breathability ✅
  • ASIN numbers or phrases such as "NA," "Not Applicable," "TBD," "N/A," etc. 
    Example: Material: NA
  • Prohibited phrases, such as eco-friendly, antimicrobial, bamboo-based, soy-made, etc. 
    Example: Material: 100% eco-friendly, antimicrobial bamboo Refer to General Listing Restrictions for more information.
  • Guarantee or refund language, such as "full refund" or "money-back guarantee" 
    Example: If you’re not satisfied, we offer a full refund
  • Company info, website links, or contact information 
    Example: Special Offer: Visit www.example.com for more discounts
  • Repeating bullet points, each point must provide unique product information 
    Example: Cotton Fabric: Made from 100% cotton for softness and breathability; Loose Fit: Allows for easy movement and comfort

Amazon’s Detailed Bullet Point Writing Guide

High-Quality Bullet Points Writing Tips:
  • Start each bullet with a capital letter
  • Use short sentence fragments without punctuation at the end 
    Example: Long Sleeve: Long sleeves add style and coverage
  • Separate key phrases with semicolons 
    Example: Machine Washable: Durable construction; easy to clean
  • Each bullet should be between 10 and 255 characters
  • Write numbers 1-9 in word form, except for product measurements, model numbers, etc. 
    Example: Long Battery Life: Lasts for twenty-four hours on a single charge
  • Include a heading before each bullet point followed by a colon 
    Example: Machine Washable: Made for easy care and durability
  • Use spaces between numbers and units 
    Example: ...60 milliliters
  • Avoid overuse of keywords; write clearly and naturally 
    Example: Machine Washable: Durable for long-term use; easy to clean
  • Highlight product features and benefits rather than brand promotions 
    Example: Limited-time offer: Buy now and get 50% off
  • Ensure consistency across variants
  • Do not reference products that are not included with the ASIN

Five Bullet Point Writing Formula

Each bullet should follow this structure:
  • Summarized phrase or selling point + Detailed explanation of how this feature benefits the buyer (with long-tail keywords, where appropriate).
Example:
The Anker Advantage: Join the 50 million+ powered by our leading technology.
Big Expansion: Transform your computer’s USB port into four with this USB hub (does not support charging).
SuperSpeed Data: Sync data at speeds up to 5Gbps—fast enough to transfer an HD movie in seconds.
Desktop or Laptop Setups: Adjust your workstation with a 2 ft cable; use the included tie for comfort.
What You Get: Anker Ultra Slim 4-Port USB 3.0 Hub, welcome guide, our worry-free 18-month warranty, and customer service.
Each of these points builds customer confidence, addresses concerns, and highlights core product benefits.
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