Over the years, its popularity has skyrocketed. In 2022 amazon generated $11.3 billion from Cyber Monday. This staggering figure highlights the immense potential for brands, including yours, to capitalize on Cyber Monday deals. It's essential to gear up your online presence for this day, and we're here to guide you on how to do just that.
This year, 2023 Cyber Monday sales and revenue are expected to be more than previous years. The reason is that there is kinda high inflation, economic slow down. As a consequence buyers need more and more deals to purchase products with discounted price.
But first, let's delve into the significance of marketing Cyber Monday.
7 Proven Cyber Monday Marketing Strategies
Now, let’s get practical with some effective Cyber Monday marketing ideas for amazon sellers:
- New Customer Acquisition: This event attracts a broader audience, offering sellers the chance to gain new customers, crucial for long-term growth.
- Clear Older Stock: Sellers can use this day to sell and get finish stocks they don't want to go forward.
- Enhanced Keyword Ranking: The spike in product interactions during Cyber Monday helps in better ranking for various keywords, boosting long-term visibility and sales beyond the event.
- Product Bundles: Bundle your products and services for a limited period. This not only appeals to deal-seekers but also increases average order value. For instance, Amazon once bundled a wired doorbell with an Echo Dot at a significantly reduced price.
- Curated Gift Guides: Simplify shopping for your customers with tailored gift guides, making product discovery and decision-making easier.
- Collaboration with Influencers: Team up with influencers and content creators to generate authentic content and reviews, enhancing customer trust and interest.
- Contact some Deal Website: Make a contact for some popular deal websites and offer your products to publish with their audience. This time majority of them also looking for deals.
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