Proper Amazon listing optimization is one of the keys to becoming a top seller on the platform. So, what does this mean? “Amazon listing optimization” involves a series of activities that will help your product rank highly on Amazon search results and sales. You can achieve a higher ranking by ensuring that your product’s photos, copy, keywords, and other elements align with Amazon's best practices. If you want to see the keywords for which your competitors are optimizing, you can use the SellerSprite Reverse ASIN Lookup.
Follow the steps below to learn how to effectively use Reverse ASIN Lookup.
1. Enter the ASIN for the product you want to analyze
The “ASIN” (Amazon Standard Identification Number) is one of the unique product identifiers used for managing the Amazon product catalog. In a technical sense, it's a ten-digit code made up of numbers and letters.
Enter a competing ASIN (product) into the search bar, and select the right marketplace and a specific date range from the dropdown list for viewing the report .
Take ASIN B07Z82895W as an example. You can get all search terms that make this ASIN appear on the first 3 search result pages. There are a total of 2668 keywords driving traffic to this ASIN, including 2147 organic words and 1185 advertising words.
Maybe you have noticed that the sum of the proportion of free traffic and paid traffic is more than 100%, because the same keywords are driving free traffic and paid traffic to this ASIN at the same time, and they would be counted in both parts.
2. ASIN Lookup
Click on the ASIN Lookup button, a new window will open up with Sales Trend, Historical Trends, Rating Rate, Crucial Keyword Search Trends. With this chart, you can see the Sales Data and Rating Data of this product in visibility.
3. Get keywords of all variations
If there are many variations of the searched ASIN, you can click the Get keywords of all variations button to go to Reverse ASINs tool. It can help you to query up to 20 ASINs at a time of all unique keywords and their ranking.
Under Advanced Filters, it allows you to isolate and refine your keyword search results for keyword type and keyword effects, also for Amazon's organic rank, Sponsored rank, and Competing Products, and to include or exclude specific words. Although you can select how you want to sort and organize the keyword rankings in the results list, these filters allow you to narrow down the broader results to a list of highly specific keywords.
5. Top 10 products
Select the top 10 products. The results list will show you the 10 top competing products that share many of the same keywords in organic results.
6. Delete keyword and Comparison
Hover the mouse to the number in front of the Keyword Phase, a × will appear, click the ×, you can delete the Keyword Phase. If you want to return the deleted Keyword Phase to resulets, you can select the “Trash” option and click “Return to Results”.
You can compare the searches, ABA（Amazon Brand Analysis） Rank, Google trends data ect. of the 2-5 Keywords Phase by selecting the tick-box next to the keyword, and clicking on the Comparison button.
7. Check your results
You may find that the best way to read the data is to look at the organic rank column, where it will show which position each keyword is organically ranking for in descending order. This tool lets you sort the data according to the criteria you want to analyze, either by clicking on a column heading, drop down menu located in the upper left corner of the list.
The tooltips and markers appear when you hover over the title bar.