First, starting from the main factors affecting the product search
ranking, it can be divided into the following three aspects.
1. Relevance
The
relevance of keywords affects the basic factors of search ranking. The
premise of the search is that the product is related to the keywords
used by the buyer, such as the term " air – conditioning ", which is
entered by the buyer, but if the seller sells a refrigerator, even
though he is a super seller, the cross-border e-commerce platform Amazon
will not push it to the buyer, that is, there is no search ranking. If
the a is sold is air conditioning, b sells is also air – conditioning,
then see armour and b who the product and the buyer use the key words
match, the matching degree is higher, the search page is also more
forward.
2. Sales volume and conversion rate
The
sales of each product is different, the conversion rate is high and low,
this factor will also affect the search and sorting of goods.
3. Account weight and performance
Amazon's
concept of a cross – border e – commerce platform is a heavy product
light store, and attaches great importance to the buyer's purchasing
experience. if the performance indicators of the seller store in the
Amazon are excellent, doing very well in terms of products or services,
Amazon will also increase the weight of the shop's products
accordingly. But how do new sellers of cross-border e – commerce
improve product search rankings? First of all, we should make clear a
direction, the search ranking is based on the keyword search a ranking,
so the seller should focus on the use of the product keywords, the
various details of the product are optimized and adjusted to try to
match with the buyer search keywords.
Second, to improve the keyword in the search index, the exposure rate can be from the following:
1. improve the matching degree of keywords
(1)
classification of products: when publishing a product, select the large
class and subdivision of the product. If the product is divided into
the wrong category, or into the wrong category, in addition to the
possibility of Amazon's warning, it may miss a lot of search traffic.
But as long as the seller is careful, the wrong big class this kind of
problem will not appear.
(2) titie ( title ): title is a very
basic factor affecting search ranking. Good title can create profit for
the product, it needs to be written carefully. A good title should not
only express the basic information of the product ( including core
keywords, such as a brand, a product line or model, material or major
component, color, size, number, but the first keyword in the title ),
and also be consistent with the buyer's search habits, so to write a
good title, the seller in the Amazon does not only need to master the
basic information of the product, but also to understand the market,
understand the buyer and competitors.
(3) bullet point ( short
description ): bullet point ( short description ) is mainly used to list
the main selling points and highlights of the product, including the
introduction of the product, size, function, product features and
advantages, transportation time ( which can be written in case of a
limitation advantage ), use, such as holiday gift, etc. This content is
what the buyer will read when he further understands the product
(4)
description: long description as an extension of short description,
there is a great space to write keywords, describe in detail, and
supplement the information of the product. But notice that when you set
up, you don't repeat the keywords that you put in the title ( title ),
and if you use a keyword in the title, you can fill in another similar
or other keyword in the description.
(5) search term ( keyword
): the keywords set in search term are not displayed in the foreground,
filling in the word is equivalent to the database, when the buyer
searches for a keyword, if it happens to be written in the seach term,
then automatic match, including complete matching, phrase matching,
fuzzy matching. So the seller can fill in the seach term, and you can
fill in the words that are not used in the titie ( title ).
(6)
picture quality: the picture has visual impact. Good pictures can even
more directly attract people's eyeballs than words can describe.
Before the sale of the product, the product to shoot more attention
angle, light, put out the picture should be clear enough, not over PS.
Good pictures can also attract sellers to further detail the description
of products, in the product details interface stay longer, also can
reduce the bounce rate.
(7) create multiple attribute
variants. For products with different color and size. Building
multiple attribute variants, creating parent-child variants, the child
product as an independent listing information, can increase the search
weight of the product. At the same time, all of the child's comments
will be concentrated under a listing, the more praise the more, to
improve the conversion rate of order.
2. research on the search habits of buyers
Different
buyer search habits are different, may use the long tail keywords,
product name, or use the brand name and product name combined to search
together. For different products, the seller in the Amazon in the
process of keyword optimization, try to localize the keyword or writing
context.
3. to improve the evaluation of products
(1) FBA
The
cross-border ecommerce platform Amazon will give priority to products
shipped with FBA. When using FBA, the keyword search weight of the
product will increase, the search ranking will be higher.
(2) to promote the CPC station
Because
of the relationship between the competitive environment, do the CPC
station advertising listing, search rankings are not necessarily high.
But it is beneficial to the products to increase the visibility rate, if
the seller in the optimization of the basis of the listing to do the
CPC station promotion, the effect is still good.
(3) ask for
Cross–border
e–commerce platform Amazon is more willing to recommend good products
to the seller. And any word of mouth product, is through a long time to
accumulate slowly. So the demand for praise is a means to enhance
public praise. So, sellers in the Amazon can raise the product's
evaluation by asking for good reviews.
4. improve the evaluation of the shop
(1) increase the weight and performance of account number
According
to the requirements of Amazon performance indicators, control the order
defect rate, pre – delivery cancellation rate, delayed rate, effective
tracking rate. In fact, it is necessary to control the quality and
service of the products.
(2) control of inventory
Adequate inventory sales, so that the seller in the implementation of the sales plan without the worry of inventory.
(3) adjust the price
Price
is a sensitive thing. A good product is sold to the right consumer at
the right price. In the different sales time of the product, the seller
can adjust the price according to the market demand.
How do Amazon new sellers increase the search ranking of listing?
2019-01-09
All Comments(0)
/
My Comments
Hottest
/
Latest
Content is loading. Please wait
-
There are no comments at this moment.
Latest Article
- 🎉SellerSprite Data Service is HERE!
- PickleBall Market Report for 2023
- Electric Blankets Market Report for 2023
- Cyber Monday Tips
- Fashion Hoodies & Sweatshirts Market Reports for 2023
- Candle Warmer Lamps Market Report for 2023
Tags
- 1688(1)
- AI(1)
- API(1)
- Alibaba(2)
- Amazon(109)
- Amazon A9 Algorithm(6)
- Amazon ABA report(1)
- Amazon ASIN(1)
- Amazon Advertisement(10)
- Amazon Brand Analytics(2)
- Amazon Category Research(13)
- Amazon Competitor Analysis(8)
- Amazon FBA(17)
- Amazon FBA cost(1)
- Amazon FBA fees(1)
- Amazon FBA profit calculator(2)
- Amazon FBM(1)
- Amazon Inventory(1)
- Amazon Keyword Research(19)
- Amazon Keyword Tracking(1)
- Amazon Keywords Finder(4)
- Amazon Listing Optimization(11)
- Amazon Market Report(8)
- Amazon Market Research(17)
- Amazon Merchant Token(1)
- Amazon PPC Optimization(10)
- Amazon Prime Day(1)
- Amazon Product Research(23)
- Amazon Review Analysis(3)
- Amazon SEO(4)
- Amazon Seller ID(2)
- Amazon Sponsored Ads(1)
- Amazon Store(2)
- Amazon Storefront(2)
- Amazon Storefront Tracker(1)
- Amazon Tools(14)
- Amazon Video(1)
- Amazon brand analysis report(1)
- Amazon industry information(2)
- Amazon search terms(1)
- Amazon seller ID(2)
- Amazon source(1)
- Amazon supplier(1)
- ChatGPT(1)
- Cyber Monday(1)
- FaceBook(2)
- Free Trial(2)
- Google Trends(1)
- Keepa Extension(1)
- Reverse ASIN Keyword(1)
- Ripple(1)
- SellerSprite(14)
- SellerSprite Extension(2)
- SellerSprite-Guide(2)
- Share(3)
- Shulex(3)
- Twitter(2)
- amamon(1)
- amazon(109)
- ecommerce(3)
- how to make money(2)
- make money(4)
- make money on amazon(3)
- market share(1)
- profits hunt(3)
User Comments