"Baby Gyms & Playmats" | SellerSprite market data analysis shows: Avoid the trap of "AMZ monopoly"!

2019-08-21

"Baby Gyms & Playmats"

a market that looks fantastic

Product technology is not difficult, and market demand is obvious

As if everyone can get a piece of the pie!



But is it really? We make a statistical analysis of the listings in top 100 sales ranking on the Amazon to truly know the market demand for such products.

 

Firstly, we analyze the sales in the market.





We can learn from the chart that the total capacity (total monthly sales) of TOP 100 Listings is about 59,745.

The overall trend of the market share curve is flat, which indicates that the monopoly of this product is not high. The monthly sales of the first place is 4228, accounting for 7.47%, while the sales of the last place is 153, accounting for 0.27%. It means that as long as you have a chance to enter in TOP 100 sales rank, even if you are in the last one, you may be get about 200 orders every month.

 

There is no problem with the sales analysis in the TOP100 Listings!

 

Next, let's look at the TOP 100 brand distribution:



TOP 100 listings are distributed in 44 brands; top 10 brands account for 79.5% of the total sales, and the brand monopoly is relatively high; however, there are a large number of tail brands in this market, and brands from TOP11 to TOP44 still have 200-1500 orders per month.

 

The Brand analysis is OK!

 

When analyzing the monopoly of a market, we mainly make preliminary judgments through the three aspects of “listing monopoly, brand monopoly, and seller monopoly”.

 

Then, we take a look at the distribution of sellers in the market.





If we analyze this indicator at the beginning, we may give up entering the market in the first time. AMZ accounts for 52%, and takes away the biggest piece of cake in the market. How do we grab it? ?

 

"Baby Gyms & Playmats"

Do we have to give up?

 

Hold on, let’s have a careful analysis of new product’s launch date.



We judge the impact of new products in this market through “product launch date”. The chart shows that the range of launch date is large, ranging from 3 years to 1 months. Although old products with the the market share of over 3 years are superior to 32.54%, new products that were launched in the past six months also have a good market share of 6.36%.

 

It makes sense for both sides.

Classic has the classic market.

New products also have demand groups.

 

Then, we have to worry about whether new products are also monopolized by Amazon; Is there any room for new sellers to enter in classic market?

Click on the histogram in the chart to get specific products, we can see that:



Many classic products which were launched for more than a year are concentrated in several big brands and are mostly monopolized by AMZ. The price of classic old products is mostly focused on $50-$150.



Most of new products which were launched in the past six months come from new sellers’ new brands, and are priced differently from the classic products. The price is concentrated at $20-$60.

 

It means that AMZ's battlefield is concentrated in classic old products, and some new products with differences can get a piece of the pie through price strategy and listing operation.


SellerSprite borrows you a pair of eyes, give you a prophecy crystal ball, and help you see the real business opportunities in the market.