Finding High Demand, Low Competition Products on Amazon: A Hands-on tutorial Guide


Photo by Simon on Pixabay

In the world of eCommerce, selling products on Amazon can be highly lucrative but also incredibly competitive. With thousands of merchants already selling similar items, it can be challenging to find the right productsto sell for success on Amazon. However, by identifying high demand, low competition products and categories, you can position yourself for profitability and stand out in the crowded marketplace.

Why Choose High Demand Products with Low Competition?

Before we dive into the strategies of finding high demand, low competition products on Amazon, let's underst

and why this approach is essential. By focusing on products that have high demand and low competition, you


  • Capture a significant market share: With less competition, you have a better chance of attracting customers and securing a larger market share within a specific niche. This translates to higher revenue and increased profit margins for your online business.
  • Establish a unique selling proposition: By offering products that have less competition, you can differentiate your online store and stand out from the crowd. This uniqueness can attract customers and contribute to your overall profitability.
  • Mitigate the risk of failure: When you enter a highly competitive market, the chances of failure increase as established players already dominate the market share. By targeting high demand, low competition products, you reduce the risk of failure and increase your chances of success.
  • Ensure long-term growth and sustainability: Identifying high demand, low competition products allows you to become a major player in a specific niche. This provides opportunities for building a loyal customer base and increasing sales over time.

Now that we understand the benefits, let's explore the strategies and methods to find high demand, low compe tition products on Amazon.

Strategies for Finding High Demand, Low Competition Products on Amazon

Now that we have a solid understanding of the reasons for choosing these products, let's explore some effective strategies for finding high demand, low competition products on Amazon. If you still have no idea, TRY the SellerSprite!

1. Leverage SellerSprite's Search Suggestions

SellerSprite has a lot of presets for product research, which enables you to run pre-defined filter combination to find products you want. For sellers who want to find high-demand products, we can choose "Distribution for competitive products", which rapidly growing BSR and Listings that have only been launched in the past three months under a certain category.
All the products shown are those with 100% more BSR growth in the past 3 months.

Next step, we can add more filters to find low-competion ones in the lists. That means that one kind of product should not be sold by more than 3 sellers, or it will be competitve and only one seller will be the best.

Now, you can preliminarily find some products with high demand and low competition.

You may also tick the category that you are interested in on the left functional zone.

2. Explore Amazon's Best Sellers Section

Amazon's Best Sellers section is often overlooked but can be a goldmine for finding high-demand product catego ries. This section lists the most popular product categories and subcategories, along with the top sellers. By rese arching and analyzing products within these categories, you can uncover potential winners for your business.

To get more detailed and accurate results, consider using a third-party tool like SellerSprite extension. SellerSprite can provide comprehensive insights and analysis to help you know more about each product.

3. Consider Profit Margins and Selling Price

While high demand is essential, it's equally important to consider profit margins and selling prices. Look for products that offer favorable profit margins while still meeting customer demand. Avoid products with high-profit margins but no demand, as they may not be sustainable in the long run. With SellerSprite extension, you can easily know the profits of one product.
Additionally, consider the selling price of your products. While competitive pricing is crucial, keep in mind that lower-priced items generally attract more buyers. Unless you're focusing on selling premium or luxury brands, choosing products with a lower price point can help you attract a larger customer base.

5. Explore High Demand, Low Competition Categories

While the product landscape on Amazon is vast, there are several high-demand, low competition categories worth exploring. Some of these categories include:

  • Gift Cards
  • Electronics
  • Camera and Photography
  • Video Games
  • Books
  • Clothing, Shoes, and Jewelry
  • Beauty and Personal Care Products
  • Home and Kitchen

By focusing on these categories, you can tap into existing market demand while avoiding excessive competition. However, it's essential to conduct thorough research within each category and identify specific product opportun ities that align with your target audience and business goals.

6. Examples of High Demand, Low Competition Products

To provide a glimpse of the types of products that offer high demand and low competition on Amazon, here are some examples:

  • Face masks
  • Nail polish
  • Hair care products
  • Fitness items
  • Yoga mats
  • Water bottles
  • Exercise bands
  • Games and puzzles

These products have seen increased demand, especially in recent times, as people spend more time at home and prioritize personal care and leisure activities. By identifying similar products within your niche, you can capitalize on the high demand and low competition to drive sales and profitability.


Finding high demand, low competition products on Amazon is a strategic approach that can significantly impact your success as a seller. By conducting comprehensive market research, leveraging tools like Sellersprite, and exploring the Best Sellers section, you can identify product opportunities that align with customer demand while offering a competitive advantage.

Remember to consider factors such as profit margins, selling prices, seasonality, and buying frequency when selecting products. Strive for a balance between demand and competition, and always validate your ideas through thorough research and testing.

With the right strategies, tools, and a data-driven mindset, you can uncover hidden gems on Amazon and position your business for long-term growth and profitability. Start your journey of finding high demand, low competition products today, and leverage the power of Sellersprite to gain a competitive edge in the marketplace.

User Comments

  • Add photo
All Comments(0) / My Comments
Hottest / Latest

Content is loading. Please wait

Latest Article