Based on different principles and functions, the Keyword Mining is divided into two parts: “Get Keywords” and “Intelligent Mining”, which can help you find the best keywords for optimizing Listing and PPC.
Among them, “Get Keywords” can be used to find relevant keywords of the original keywords, to judge changes in market demand, and to help select products; while “Intelligent Mining” is mainly used to find traffic keywords related to the original keywords target subdivided markets and consumer groups.
Part one: “Get Keywords”
Take "Lemon Squeezer" as an example. There are 24 results.
The first keyword exactly matches the search term "Lemon Squeezer". The remaining keywords are related to "Lemon Squeezer", sorted by the monthly search volume.
Mark all "Lemon Squeezer" appearing on the page in yellow, and you can see that almost all keywords are yellow. For example, "lemon squeezer press", it is added “press” at the end. For keywords without the yellow mark, the "Lemon” and “Squeezer" do not come together. For example, "lemon lime squeezer", it is added “lime” between "Lemon" and "Squeezer".
Therefore, the principle of “Get Keywords” is matching the real search keywords of all customers' search for on Amazon. The keywords including "Lemon Squeezer" and having a certain search volume will show. These keywords may be added words before, after, or in the middle of the original keyword. Click “phrase match” to remove keywords with the middle added words, and the search result is reduced from 24 to 15.
How to use the data from “Get Keywords”?
1. Use “Get Keywords” to find relevant keywords and more precise words for SEO and Listing optimization.
Among all related keywords, "Lemon Squeezer" has the highest monthly search volume, followed by "zulay lemon lime squeezer" with “9,636". Zulay is a brand of kitchen products. 9,636 is the search volume in July. When you put the mouse over the monthly search trend, you can see that the search volume in other months is very small and the purchase is low. As a trend brand, it is not preferred.
No.3 keyword is "Lemon squeezer press", which added a more accurate description of the feature. In addition, hovering over the keyword, you can see the top 10 search results on Amazon, which can help to judge the relevance of the keyword to the target market. If your product is a squeeze juicer, the relevance of this keyword is relatively low, because the search results are all electric juicers.
2. Utilize “Get Keywords” to find keywords with high searches, high purchases, and low bids for PPC optimization.
Take "Yoga Mat" as an example. Generally speaking, the top keywords are mostly industry words, with high competition and advertising bids. For small sellers, keywords with higher searches and purchases but relatively lower advertising bids are the most profitable advertising words.
There are two keywords “yoga mat straps for carrying” and “yoga mat holder” that have the same subdivided market. Judging from the PPC bidding, “yoga mat straps for carrying” is slightly higher than that of “yoga mat holder”; one is 0.83$, the other is 0.75$, but the former search volume is slightly higher than the latter, and the former purchase is 9 times that of the latter. Therefore, “yoga mat straps for carrying” is more suitable for advertising.
3. Leverage “Get Keywords” to select products.
On the one hand, you can find niche markets by searching for word roots.
For example, searching for "mat". The top keywords show the current hot niche markets, such as yoga mats, bath mats, etc. Each keyword has a corresponding market. The higher the ranking, the higher the search volume. More than 5,000 search results are available for analysis and reference.
At the same time, “Category” is the main category of the top 10 products under this keyword, which can help us quickly confirm the subdivided market of keywords. “Lemon Squeezer” mainly belongs to “Home & Garden” and “Grocery & Gourmet Food”. In addition, the ratio of search volume to search results, i.e. the comparison of demand and supply, can be used as a reference for market competition. The larger the value, the greater the market demand and the smaller the competition.
On the other hand, the market can be evaluated by a preliminary analysis of products’ average price, reviews, and rating in the first three pages of search results on Amazon. This keyword is preferably the core keyword of the market.
Let's take a look at the market "yoga mat". The search volume on Amazon is very large and the demand is very high. Click the “View the Search Trend Graph”, we can see that the search and purchase trends are relatively flat, without seasonality. According to “Display by year”, the monthly search volume in the past three years is more than 1 million. In addition, you can also click “G” to view this keyword’s search trend on Google.
Click “Market Analysis” to analyze the market corresponding to this keyword. First, the price. 221 products are distributed in 8 price ranges, of which the range $10-40 is relatively large. Next, the reviews. Most of the products have more than 500 reviews, which indicates that the threshold to enter the market is very high. Finally, the rating. It is basically above 4. The market satisfaction is high and the product upgrade space is small. You can also use SellerSprite - Market Research for deeper market analysis.
Part two: “Intelligent Mining”
Take "Lemon Squeezer" as an example as well.
There are 300 results under “Intelligent Mining”, 10 times more than “Get Keywords”.
The principle of “Intelligent Mining” is: based on the keyword you search, the system will find a niche market according to customer’s real search behavior on Amazon, and then reverse to find all keywords that bring traffic to this subdivided market. These words are sorted by relevance to the subdivided market. The higher the ranking, the greater the traffic.
Briefly, the keywords we get are the similar products as "Lemon Squeezer", which is aimed at a similar market and the same consumer group.
No.1 keyword is “lemon juicer”, no.3 and no.4 keywords are “citrus juicer” and “hand juicer”. There's literally no connection to "Lemon Squeezer", but if you hover over the keywords, you can see that their search results on Amazon have the same niche Market. The keyword "Lemon Squeezer" is no longer no. 1, which indicates that it wasn't driving as much traffic to the market as the no.1 keyword “lemon juicer”.
How to use the data from “Intelligent Mining”?
1. Use “Intelligent Mining” to optimize Listing.
Based on user behavior, “Intelligent Mining” finds almost all the core keywords of the target market. These words are the most suitable for the optimization of Listing title, description, bullet point, and search term, eliminating manual collection, statistics, and comparison, etc. Therefore, when optimizing keywords, it is recommended that you first use “Intelligent Mining” to find the core industry words, and then add some accurate or long-tail words combined with “Get Keywords ”.
2. Utilize “Intelligent Mining” to optimize PPC.
When entering a new niche market, we usually don't know what words to use for advertising, and keyword search and bidding are always changing.
For the "Lemon squeezer" market, compared to our search term "Lemon squeezer", you can consider choosing words with more reasonable bidding as the PPC words.
Similarly, you can use these detailed keywords data, such as historical trends, market analysis, and so on, to make deeper judgments about keywords.