A Listing Promotion Cycle Strategy from Chinese Amazon sellers

2020-02-10

The First Week


1. The first day

Place an automatic campaign.

Display a promotion discount on your Listing.

Apply for BD/LD.

2. The second day

Get 4 high-quality Q&A and review, and keep them increasing constantly.

Use multiple accounts to “Add To Wish List”.

3. The third day

Make your listing to be connected to your competitor.

Follow up the review, and give coupons to ASIN which first get Feedback.

Get more reviews(video+words), video review needs at least 2.

4. The fourth day

Optimize your AD.

Download AD reports checking exposure/click/click rate/conversion rate.

Place a manual campaign by using your filtered keywords.

Add core keywords that are on your competitor’s bullet point to the manual campaign.

Adjust the bid of an automatic campaign.

5. The Fifth to the seventh day

Optimize your manual campaign.

Follow up the review, and give coupons to ASIN which first get Feedback.

Make your AD to be shown on page 1-3 through adjusting the bid of the automatic campaign.

Check the performance of the manual campaigns, and optimize again after downloading automatic and manual reports.


The Second Week


Apply for BD.

Place an automatic campaign for 3-5 core keywords, and adjust bid and budget.

Check the keyword’s organic traffic and rank.

Download AD reports, and make your AD to be shown on page 1 by adjusting the bid of the automatic campaign.

Download AD reports, add new keywords to “Broad Match”, and add keywords with a good performance last week to “Phrase Match”.


The Third Week


Optimize your AD.

Make your products to be shown on page 1-3 after searching core keywords.

Download AD reports, and add new keywords to “Broad Match”; add keywords with good performance in last week to “Phrase Match”; add keywords with good performance in “Phrase Match” to “Exact Match”.

Web celebrity promotion

Apply for LD

Optimize your AD.


Maintenance


Download AD reports analyzing data.

Pay close attention to inventory, and avoid Out Of Stock.

Schedule web celebrity promotion.

After accumulating Feedback, submit coupons in some Deal websites and BBS.

Check and analyze the traffic and conversion of your Listing every day.

Follow up customers who write Feedback within 90 days, and remove negative reviews in time.

Improve products by giving feedback to manufacturers through negative reviews.

Arrange BD/LD.

Summarize negative reviews and return/refund products.


Recession


Service Innovation

Increase product added value, and improve the quality.

Optimize packing/after-sale service, and enhance the shopping experience.