Discovering High‑Potential Products with Product Research

2025-11-24

Introduction to SellerSprite Product Research

Cover image of SellerSprite's course blog, teaching amazon sellers how to find their high-potential products.

Finding your next winning product doesn't have to be a shot in the dark. In this chapter, we'll learn how to use SellerSprite's powerful product research tools to quickly discover high-potential Amazon FBA products. SellerSprite's web app gives you access to a vast database of Amazon product data, allowing you to filter and pinpoint opportunities that you might never stumble upon just by browsing Amazon itself. By setting smart filters, you can save a lot of time and zero in on promising niches.

There are many ways to approach product research, and you should always tailor your search criteria to fit your own goals and interests. Here, we'll start with a proven baseline strategy using SellerSprite's Amazon Product Research tool. You can use the exact settings we suggest to find some amazing product ideas right away. Then, you'll learn how to tweak and customize these filters to uncover even more unique opportunities that align with your personal passions or branding plans. This process is exciting and empowering because by the end of this chapter, you'll see just how many golden opportunities are out there when you use SellerSprite properly!

Before we dive in: Make sure you have access to SellerSprite's tools. If you haven't already, sign up for a SellerSprite account (SellerSprite offers free trials for new users and various plans for subscribers). Once you're logged in, navigate to the Product Research section of the SellerSprite web app. (Remember, SellerSprite is an all-in-one suite of Amazon seller tools, and the Product Research feature is one of its most powerful components.) Now, let's walk through the step-by-step process to filter Amazon's product database and find those potential winners.

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Step 1: Setting Up Smart Filters in SellerSprite

The first step is to configure a set of filters in SellerSprite's Product Research tool to narrow down millions of products into a more manageable, high-quality list. These filters act as our "sieve", separating potential gems from the rest. Let's go through each key filter and how to set it.

Select Relevant Categories

some recommended amazon categories for amazon sellers to do product research

SellerSprite allows you to filter by Amazon category. Start by choosing product categories known for strong private-label opportunities and that are a bit less dominated by big brands. If you're unsure where to begin, consider categories such as:

• Health & Household: Everyday health aids and household items often have steady demand and room for niche products.

• Home & Kitchen: A broad category with lots of sub-niches (organizational gadgets, unique kitchen tools, decor, etc.).

• Kitchen & Dining: Similar to Home & Kitchen, focused on cooking and dining tools, which can include innovative gadgets.

• Office Products: Niche office or school supplies that solve specific problems can do well.

• Pet Supplies: Pet owners love specialized products; there's plenty of room for creative pet accessories.

• Automotive: Car and motorcycle accessories or tools (especially unique ones) can be lucrative if you're familiar with this area.

• Industrial & Scientific: Niche professional or hobbyist tools and equipment might have less competition and solid demand.

• Baby Products: If you have experience with kids or see a need, baby items can be great (though always ensure safety and certifications where needed).

These are great starter categories because they tend to have high demand and are not overly saturated with big-name brands for every product. In contrast, some categories are riskier or more competitive for new sellers. For example, Electronics can be very challenging (complex products, higher return rates, and strong brand competition), so it's best for beginners to avoid advanced electronics. Beauty & Personal Care is another tough category: while there are opportunities, it's heavily competitive (think hundreds of similar makeup or skincare products) and often requires standout branding to succeed. Unless you have a truly unique angle, you might skip beauty products for now. By focusing on the recommended categories, you'll be looking in "cleaner waters" filled with gold nuggets rather than wading through the ultra-competitive "murky waters" elsewhere.

Pro Tip: If you have a personal passion or expertise in a specific category, definitely include it in your search. Selling a product you're knowledgeable about can be a big advantage. Just make sure it still meets the criteria we'll set below.

Apply Review Rating Filter (Max 4.5 Stars)

A feature page of sellersprite's data analysis on certain amazon product's reviews and rate

Next, set a maximum average review rating of 4.5 stars. This might seem counterintuitive: why look for products with lower ratings? The logic is powerful: if a product is selling well (generating strong revenue) but only has an average rating of 4.3 or 4.0 (indicating many negative reviews), it signals an opportunity. This product is in demand despite its flaws. As an entrepreneur, you can read through those 3-star and 2-star reviews to discover what customers dislike or what features are lacking. Those insights become your roadmap to improve the product. You can develop a better version that addresses those pain points, swoop into the market, and win over customers by offering a superior solution. Essentially, you'll be doing a better job of serving the customer, and in return, they'll reward you with their business. This way, you ethically (and politely!) capture market share from the original product by outclassing it on quality and value.

By capping the rating at 4.5, SellerSprite will show us products that have room for improvement. Anything above 4.5 (like 4.6 or 4.7) indicates minimal customer complaints. Those products are already pretty great, and it will be harder for a newcomer to compete or differentiate. We want to find the "selling well, but could be better" candidates.

Set Minimum Monthly Revenue ($10,000+)

A screenshot showcasing sellersprite's monthly revenue filter in its product research tool

Now, let's ensure the products we see have a healthy sales volume. Use the Monthly Revenue filter and set a minimum of $10,000 per month. This means we'll only see products estimated to generate at least $10k in monthly revenue. Why this number? In general, $10,000/month indicates a product has strong demand and can generate a substantial profit for a seller. Since we want products that prove there's real market interest, something making just $500 a month in sales might not be worth your time, no matter how easy the niche looks. By focusing on products already doing well, we increase the odds that our potential improvements and market entries will also yield significant payoffs.

(Note: Depending on your goals, you can adjust this revenue threshold. If you're aiming for a blockbuster product, you might set the bar higher. If you're okay with a lower-volume side product, you might lower it. But $10k is a solid starting point for a meaningful FBA product.)

Limit Product Weight (Max 2 lbs)

A screenshot showcasing sellersprite's package weight filter in its product research tool

For new Amazon sellers, product weight is a critical factor to consider. Heavier or bulkier products incur higher shipping fees, higher Amazon FBA storage fees, and can be more cumbersome to handle during sourcing and freight. To keep things simple and costs manageable, set the Max Weight filter to 2 pounds (≈0.9 kg). This will filter out products that weigh more than 2 lbs. The result? Your list will favor smaller, lighter items that are typically cheaper to manufacture in bulk and much cheaper to ship, both to Amazon and to the customer. Light products also tend to have fewer shipping-related complications.

You could tighten this further (for example, 1.5 lbs) if you want ultra-light items, but 2 lbs gives a good range. There are certainly successful products above 2 lbs, even very large ones, but as a beginner, you want to avoid the added complexity those bring. Focus on "low-hanging fruit" first: literally lighter-weight products that won't weigh down your workflow or budget.

Filter by Price Range (Aim for $25 and Up)

A screenshot showcasing sellersprite's price filter in its product research tool

Using the Price filter, set a minimum selling price, such as $24.95 (around $25). In fact, many experienced sellers suggest that new private-label products retail for at least $20–$30. For our initial search, $25 is a great floor price. You can even run multiple searches later, increasing the minimum price to $30, $35, $40, or even $50 to explore various price segments. But why exclude products priced below $25?

The reason is profit margins. Lower-priced items (think $10 or $15 retail) often have very thin margins once you factor in Amazon's fees, advertising costs, and production expenses. Thin margins can equal more stress. This means you have to sell a much higher volume to make the same profit, and there's less room to absorb costs or price fluctuations. On the other hand, higher-priced items can provide "thicker" margins, bringing more profit per sale and a healthier business. Imagine selling a $15 item with $5 profit versus a $30 item with $15 profit; the more expensive product gives you more breathing room and usually less hassle. Thick margins equal joy and peace of mind!

By starting at $25+, we avoid the ultra-cheap products that might be impulse buys but leave you with cents on the dollar. Again, this is a starting guideline. There are indeed profitable products under $20, but they often require exceptional marketing or very large sales volume. As a new seller, it's safer to set a price a bit higher.

Exclude Problematic Keywords

A screenshot showcasing sellersprite's exclude keywords filter in its product research tool

SellerSprite's filtering capabilities include keyword exclusions, which are incredibly handy. We want to exclude certain product types that are known to be challenging, hyper-competitive, or not suitable for beginners. In the Product Research filter, look for a field where you can input Title Keywords to Exclude (or a similar exclusion filter). Here you can list words that, if present in a product's title, will cause that product to be filtered out of your results. This helps us avoid entire categories of items we don't want to see.

Think about product types we deliberately want to skip:

• Electronics: e.g., phones, tablets, complex gadgets (high return rates, possible defects, technical support needed).

• Supplements & Consumables: e.g., vitamins, protein powders, pills, any ingestible product (requires certifications, can be legally tricky, plus the supplement niche is cutthroat with shady competition tactics).

• Batteries or Hazardous Goods: e.g., anything with lithium batteries or hazmat issues (these have Amazon restrictions and shipping hurdles).

• High-competition Commodities: e.g., common keywords like "iPhone case," "USB cable," "water bottle," etc., which indicate saturated markets.

In the exclude keywords field, enter terms such as: "electronic, electric, supplement, vitamin, pill, phone, charger," etc. Separate each with a comma and a space. By doing this, SellerSprite will omit any product whose title contains those words. For instance, if "Vitamin C Serum" or "Phone Case" had met our other filters, they would be filtered out because of the excluded terms. This is a simple but effective way to avoid seeing listings we'd never seriously consider launching as new private-label products. We're clearing out the "dirty water" so only cleaner opportunities remain.

Feel free to customize this exclusion list. If there are specific categories you absolutely want to avoid (maybe you want nothing to do with pet products or baby products for personal reasons), you could add related keywords to exclude. However, be careful not to exclude too broadly and end up accidentally filtering out great opportunities. Stick to obvious no-go product types for now.

(Optional) Include Specific Keywords (Drill Down by Interest)

A screenshot showcasing sellersprite's include keywords filter in its product research tool

This filter is optional at the start, but powerful once you've done an initial broad search. The Title Keywords Include filter allows you to narrow results to products that contain a certain word or phrase in the title. You'd use this when you have a particular niche or product idea in mind and want to see what's out there.

For example, you may be passionate about tea and have an idea for a better tea infuser. You could enter the keyword "tea" in the include filter. SellerSprite would then show only products (meeting all the other criteria) that have "tea" in their title. This way, you can focus on, say, tea-related products to gauge opportunities in that niche. Another scenario: if you're into camping gear, you might include "camp" or "camping" to see only niche camping products.

When starting out, you can leave this blank to keep your search broad. But after your initial search, try using the include filter for a few of your personal interest areas. It's an excellent method to uncover niche-specific ideas that align with hobbies or expertise you already have. Just remember to use this filter with only one specific term at a time. If you put too many include keywords, you might overly narrow your results and miss out on other ideas.

Limit Variation Count (Max 3)

A screenshot showcasing sellersprite's variations filter in its product research tool

One more filter to set: Variation count maximum, set this to 3 (meaning we only want listings with 3 variations or fewer). A "variation" on Amazon means multiple product options under a single listing (e.g., different sizes, colors, or pack quantities of the same base product). Why limit this? Because if a single Amazon listing has, say, 50 variations, the sales revenue you see for that listing is actually split among 50 different products! For example, a kitchen knife listing might include 50 different knives (different styles or sets) under one listing, each accounting for only a small fraction of total sales. A listing showing $50,000/month with 50 variations could mean each variant only sells $1,000/month on average. That's not what we want as a small seller. It's far better to find a product that can make $10,000 or $20,000 a month with just one item (or only a couple of variations). Fewer variations also mean a simpler business for you: less inventory complexity, easier stock management, and less chance of one variant not selling well and tying up your money.

By capping variations to 3, we filter out those bloated listings with dozens of variations. We'll instead see more streamlined product listings where most of the revenue comes from a single product or just a few. This is ideal for finding that one product you can launch and focus on. As a new seller, simplicity is key: one great product is worth more than 50 so-so products that cause chaos and stress.

Ready to Search

Now that we've chosen categories and set all our filters, double-check everything: categories selected, rating ≤ 4.5, revenue ≥ $10k, weight ≤ 2 lbs, price ≥ ~$25, excluded keywords entered, variation ≤ 3. Once all set, go ahead and hit the Search button in SellerSprite's Product Research tool.

SellerSprite will now sift through its database and present you with a list of Amazon products (usually dozens or even hundreds that match your criteria). Get ready! This is where fun begins! In the next step, we'll learn how to interpret the results and spot those hidden gems.

Step 2: Scanning the Results for Potential Winners

A screenshot showcasing sellersprite's product research results

After running the search, SellerSprite will display a list of products on your screen that meet your filter criteria. Typically, you'll see each product's basic info, such as the product title, image, price, rating, estimated monthly revenue, etc. Now the task is to scan this list efficiently and identify a few interesting product opportunities worth investigating further. Here's how to approach it.

What to Look For (and What to Skip)

An image of tips for amazon sellers to do their product research

As you scroll, skip products that are too generic or obvious and click on those that are unique, weird, or niche. A good mental rule: if a product is something you could easily find at a local Walmart or common store, it's probably not the first thing you want to private-label (at least not without a strong, unique angle). We're looking for those "Oh, what's this? I've never seen this in a store before!" items that pique your curiosity. These often indicate a more specialized market with less mainstream competition.

Examples of what to skip

• Everyday commodity products like toilet paper, paper towels, laundry detergent, toothpaste, soap, and generic phone chargers. These household staples have massive competition and thin margins, often dominated by big brands or require huge scale.

• Trendy consumer electronics or gadgets like smartphones, tablets, laptops, or TVs (these are brand-driven and too advanced for private label without major investment).

• Common supplements or beauty creams (dozens of identical vitamin C serums or collagen powders exist; unless you have a groundbreaking formula, it's tough to stand out, and the supplement industry can be aggressive and high-risk for newcomers).

• Extremely saturated products that everyone knows, like basic water bottles, yoga mats, or phone cases. These products have been done to death; you'd need extraordinary innovation or a compelling marketing strategy to compete.

Examples of what to consider

• Unique problem-solvers: Products that solve a specific pain point for a smaller group of people. For instance, a tool for a very specific DIY task, or an accessory for a specialized hobby. If you show it to a friend and they say, "Huh, I've never heard of that," you might be onto something interesting.

• Niche accessories: Think of hobbies, professions, or lifestyles that have dedicated followers. They often need specialized gear. For example, a special kitchen gadget for vegan cooking, a peculiar attachment for photography equipment, or a device used by pet breeders.

• Seasonal or event-based products: Items used for specific events or stages of life (though be cautious with seasonal: ensure there's enough year-round demand). For example, a clever baby accessory for new parents, or a tool for gardeners in spring.

• Products improving an existing idea: Sometimes you'll see a product that's essentially a better version of something common. If it's selling well, it means they found a unique selling point. That's a clue you could potentially enter with your own spin on improving it further.

As you scroll down the SellerSprite results, trust your instincts a bit. When something catches your eye as unusual or interesting, that's worth a closer look. Conversely, if you immediately think "oh, that's just like what I see in every store," skip it. Remember, the goal is not to evaluate every single product in detail here, but to cherry-pick a handful (maybe 3 to 5 to start) that merit deeper analysis.

Initial Triage: Real-Time Examples

Let's simulate going through the results list with a critical eye. Imagine our filtered search pulled up the following (hypothetical) product titles among others:

• Example Result 1: "HydroSurge UV Light Water Purifier for Aquariums": A UV lamp system for fish tanks.

• Example Result 2: "Organic Greens Superfood Powder – 60 Servings": A consumable supplement powder.

• Example Result 3: "Luxury Blackout Curtains 2-Panel Set": Thick home curtains for bedrooms.

• Example Result 4: "Car Roof Access Step – Door Latch Folding Ladder": A metal step that hooks onto a vehicle door latch to reach the roof.

• Example Result 5: "Pet Emergency Carry Sling for Large Dogs": A fabric sling to carry or lift injured large-breed dogs.

• Example Result 6: "Anti-Snore Throat Spray": A small bottle of spray intended to reduce snoring (consumable).

• Example Result 7: "Plantar Fasciitis Night Support Sock": A specialized sock with a strap for stretching the foot at night.

Now, let's apply our thought process:

• Result 1: Aquarium UV Light Purifier. This is an electronic device. For a beginner, electronics can be complex (with risks of malfunctions, returns, and certification requirements). If aquariums are your passion, this might intrigue you, but generally, it's a tougher product. Also, possibly fragile (glass bulb) and maybe a bit heavy. We might skip this for now unless you have a specific interest or knowledge in this area.

• Result 2: Organic Greens Powder. This is clearly a supplement (a consumable powder). High competition requires FDA compliance for supplements, and the niche is filled with very aggressive marketing and often black-hat tactics on Amazon. Skip this. It doesn't fit our safety criteria (we excluded "supplement" from keywords, so ideally it wouldn't even appear if filters worked, but imagine it did; then we don't want it).

• Result 3: Luxury Blackout Curtains. Curtains are a common home product. While these could meet our revenue and price criteria, think about it: curtains are heavy (likely over 2 lbs per set, so they may be filtered out), bulky to ship, and not particularly unique (tons of designs, very subjective taste-wise). Differentiation here would be tough unless you have a revolutionary curtain design. Also, big brands and retailers already sell these. Skip conventional curtains.

• Result 4: Car Roof Access Step (Door Latch Step). Now this is interesting! It's an automotive accessory that not everyone has seen. It hooks onto a car's door latch to act as a mini ladder step so you can reach the roof of an SUV or car (for loading cargo or washing the roof). It's not a typical item you find at Walmart, and it solves a real problem (hard-to-reach car roofs). At, say, $30 and perhaps 1.5 lbs, it fits our criteria. Let's say its rating is 4.2 stars, which means users have some complaints (maybe it scratches the car paint or doesn't fit all vehicles). It's selling, for example, $20,000 a month. This catches our eye as a product to investigate further.

• Result 5: Pet Emergency Carry Sling for Large Dogs. This is definitely unique. Most people don't think about a stretcher or sling for dogs until they need one. It's a niche pet medical accessory. Not in local pet stores generally, and emotionally, pet owners who need it will buy it to save their pet. Suppose it's $45, under 2 lbs (likely just heavy-duty fabric), and it shows a 4.1-star rating (some complaints, possibly about comfort or sizing). Revenue is, let's say $15,000/month for the top seller, and another similar one does $10k. Also interesting: maybe you notice all the slings in the results are only for large dogs, nothing for medium or small dogs. This suggests a possible gap (if small dog owners might need a version). This is worth a closer look.

• Result 6: Anti-Snore Throat Spray. Another consumable/medical-ish item. It's essentially an over-the-counter remedy that veers into supplement territory and may fall under FDA regulations. Also, it's likely dominated by known brands, or at least difficult for a new seller to come up with something unique. Skip this one.

• Result 7: Plantar Fasciitis Night Support Sock. This one is really intriguing. Many people suffer from plantar fasciitis (heel pain), and this product claims to help by stretching the foot overnight. It's a soft, light good (made of fabric), likely under 1lb. The price is around $25-$30. If the search result shows an average rating of only 3.8 stars, that's a big flag that customers have issues with current offerings (maybe discomfort, difficult to use?). Yet, imagine the top listing is making $80,000/month in sales! That tells us demand is huge despite the complaints. There might be a variety of designs (some are sock-only, some come with rigid straps or even a hard splint). But many look similar in function. This is definitely a product we should inspect more closely because a better design or a more comfortable material could capture a chunk of that big market.

From this list, we've identified three promising candidates to dig into: the Car Door Latch Step, the Dog Carry Sling, and the Plantar Fasciitis Night Sock. These caught our attention for being niche yet in-demand, and each has clear potential for improvement or differentiation. In the next sub-steps, we'll go deeper into analyzing each one using SellerSprite's data and our own brainstorming.

Step 3: Deep Dive Analysis of Chosen Products

Now that we have a few interesting products in mind, it's time to validate their potential and gather more details. We will:

1. Examine the competition on Amazon for each product by searching its main keyword.

2. Use SellerSprite's Chrome Extension or web tools to pull up detailed metrics for the search results (like monthly sales, number of reviews, etc.).

3. Identify how we could differentiate or improve if we were to launch our own version.

4. Record the key data in our Product Research Template for careful comparison later.

Let's go through our examples one by one.

Product Example 1: Car Door Latch Step

Verify the Market on Amazon: We enter the main keyword (likely "car door latch step" or "car door roof step") into Amazon's search bar. The search results show us all the listings for this type of item. We see multiple similar products, perhaps a dozen sellers offering a version of this step. The images mostly show a metal step hooked onto a car door striker, with people standing on it. That confirms the product is established in the market, but still niche.

Pull Data with SellerSprite: Now, we activate the SellerSprite Chrome Extension on this Amazon search page (or use the Product Research web tool's live analysis) to get the metrics on these search results. SellerSprite quickly overlays the data for each listing on the page: monthly sales, revenue, review count and rating, listing age, etc. We sort the results by revenue to see the top players.

For example:

• The top seller might be doing around $25,000/month in revenue at a ~$34 price, with an average rating of 4.2 stars (not perfect). It has, say, 300 reviews.

• The second seller might make around $18,000/month, price $30, rating 4.0 (even lower, meaning more complaints), with 150 reviews.

• Other sellers show revenues like $12k, $10k, $8k, etc., tapering down. Maybe some are newer with under 50 reviews, but still pulling a few thousand in sales, indicating even newcomers can grab some market share.

• We notice no one has a 5-star rating; most are between 3.8 and 4.3 stars. This tells us users aren't completely satisfied with any of the current options.

Identify Opportunities to Improve: We dig into a couple of listings (especially the top sellers) to see what customers are saying. Common complaints in the reviews could be things like: "This step scratched my car's paint!" or "It doesn't fit well on my truck's door latch, had to return." or "Feels flimsy under weight." These are golden clues. They reveal that the current products might lack protective rubber padding, have sizing issues with different car models, or use cheaper materials that bend. All of these are solvable problems if we were to design a better step: e.g., use a thicker, more durable aluminum alloy, include a large rubber padding or adjustable strap to protect the car frame, and ensure a universal fit for various latch sizes. Also, maybe none of the current options fold compactly or come with a storage pouch, which could be another angle to differentiate.

We also note if any seller is branding it in a special way. Perhaps they are mostly generic-looking products. This leaves room for us to build a brand around car gear or safety tools with better packaging and instructions.

Record Key Data: In our product research spreadsheet, we add a new entry for "Car Door Latch Step". We fill in the main stats we've gathered, for example:

• Product Idea: Car Door Latch Step (Folding Car Roof Access Step)

• Category: Automotive

• Average Review Rating: ~4.1

• Top Seller Revenue (Monthly): ~$25,000

• Average of Top 5 Sellers Revenue: (~$25k + $18k + $12k + $10k + $8k) / 5 ≈ $14,600 per month

• Search Volume (approx): Let's say SellerSprite's Keyword Research shows around 1,000 searches/month for "car door latch step" (just as an example figure). That's not extremely high, but the buyer intent is very strong – people who search this are likely to buy.

• Key Issues in Reviews: scratching paint, fit not universal, stability concerns.

• Potential Improvements: thicker padding, adjustable sizing, stronger material, bonus carry bag, maybe a safety lock feature so it can't slip.

By writing these down, we have a clear snapshot of why this product is promising and how we might succeed if we choose to move forward with it.

Product Example 2: Plantar Fasciitis Night Sock

A photo of plantar fasciitis night socks

Verify the Market: We search for "plantar fasciitis night sock" on Amazon (also known as a plantar fasciitis night splint sock, or foot stretcher sock). The results show a mix of sock-style products and some bulkier boot-type night splints. It's evident there are many sellers in this space. However, from our filtered search results, we know at least one listing was generating significant revenue (~$80k/month) with a mediocre rating. Let's see the broader picture.

Pull Data with SellerSprite: Using SellerSprite's extension on the search results page, we get the numbers on the top listings for this product type:

• The #1 seller might be a known brand or a well-established listing with $100,000/month revenue. Rating 4.2, with 1,000+ reviews (significant social proof, but still not a perfect rating).

• A #2 listing could be at $50,000/month, rating 3.9 (lots of issues, perhaps), with 500 reviews.

• Several others might range from $20k to $45k per month. Many are above our $10k threshold, confirming strong demand across the board.

• Notably, a few lower-priced ones (maybe $19.99 socks) are there, but those might not meet our price filter from earlier, or could be lower down with less revenue. We focus on those within our criteria range (~$25-$30+).

• We observe some variations: a couple of products come as a bundle (sock + hard brace, or a pair of socks + a massage ball for the foot). This shows how different sellers try to stand out. But if even those have sub-4-star ratings, it means the core problem (comfort/effectiveness) might still not be solved fully.

Identify Opportunities to Improve: Reading through the reviews of a top-selling night sock, we find complaints such as: "Uncomfortable to sleep in; it digs into my foot," "Straps are confusing or come loose," "Did not fit me well; too large/small," or "No real pain relief, product ineffective." On the other hand, positive reviews might praise it when it works ("Finally got relief after using this sock!"). This tells us a few things: Fit and comfort are major issues. Maybe the material is too stiff or makes the feet hot at night. Maybe one-size-fits-all actually doesn't fit all, and people with smaller feet or larger calves struggle with it. Also, perhaps the color or style is purely medical-looking, and some users wouldn't mind a more attractive design (the original we noticed was all black or medical grey; perhaps there's room for a more female-friendly or generally less clinical design).

Idea for differentiation: offer multiple sizes (e.g., Small/Medium and Large/XL) to better tailor the fit. Use a soft, breathable, but strong elastic material for comfort. Include extra padding where straps might rub. Maybe include clear instructions or a short video link on how to wear it correctly (if people say it's confusing). A minor aesthetic touch: perhaps offer color options, such as a neutral beige or even a fun color, since most are currently plain black. While looks aren't everything, if a customer has to wear this nightly, some might appreciate that it doesn't look like a medical device.

The market demand here is very high, so even carving out a small percentage with a superior product could mean great sales. We should be mindful, though: high demand also means lots of competition. We'd need to truly stand out in quality. But with so many negative reviews of existing products, it's encouraging that there is room for improvement.

Record Key Data: We add "Plantar Fasciitis Night Support Sock" to our spreadsheet, noting the key stats:

• Product Idea: Plantar Fasciitis Night Support Sock (Foot Stretching Brace)

• Category: Health & Household (or Sports & Outdoors, since it's a medical aid, it could straddle categories)

• Average Review Rating: ~3.8 to 4.2 for most top sellers (not great)

• Top Seller Revenue: ~$100,000/month (if we consider the highest performer)

• Average of Top 5 Revenue: For example, around $60,000/month (since this niche's top products are all selling tens of thousands per month on average).

• Search Volume: The exact phrase might have, say, 2,000 searches/month, but combined with related terms ("plantar fasciitis sock", "foot night splint", etc.), the demand is definitely there.

• Key Issues in Reviews: Uncomfortable to wear for long hours, sizing problems, lack of effectiveness for some users, difficulty putting on correctly.

• Potential Improvements: Offer multiple sizes, softer breathable materials, improved strap design that doesn't slip, maybe include a bonus like a spiky massage ball for foot therapy (some bundles do this already, but we can ensure ours is high quality). Possibly differentiate with a color choice or a more ergonomic design endorsed by a podiatrist.

By capturing this info, we have evidence that this product is a "high demand, fix the flaws" opportunity. It's one of those cases where there is no perfect product on the market yet, and that could be our entry.

Product Example 3: Dog Emergency Carry Sling

Verify the Market: We search Amazon for "dog carry sling" or "dog stretcher for injured dogs". The results might show a mix of products: some are indeed large slings or stretchers for dogs, and others might be different (like dog harnesses or even pet costumes if the keyword overlaps). We need to look carefully. We notice that the niche isn't very crowded; there are a few dedicated products for lifting or transporting injured pets, and other pet accessories that aren't directly comparable (like a dog lift harness for helping a dog stand, which is a related but slightly different). This suggests a somewhat underserved niche with not too many players, which could be good.

Pull Data with SellerSprite: Using the extension on the search results, we get an overview:

• Suppose the top result is a Large Dog Emergency Stretcher, selling for $50, with revenue about $20,000/month, average rating 4.1. It has maybe 100 reviews (which is relatively low, suggesting it might be a newer product or have historically lower volume).

• Another result is a Dog Lift Harness for Hind Legs (slightly different product, more for mobility assistance than emergency transport). That one might show $15,000/month, a rating of 4.3, and 200 reviews. It's related because a customer could search for one and consider the other.

• A third relevant product might be a Pet Evacuation Sling (a similar idea), making $8,000/month, rating 3.5 (some quality issues perhaps), with only 30 reviews.

• We see a few other items like a "foldable pet stretcher with handles" from a lesser-known brand that has almost no reviews yet, possibly new to market.

• The sales figures here aren't as astronomical as the plantar sock, but they're solid, and the competition is sparse. This means a newcomer could realistically enter the market and become a top seller with a well-designed product and effective marketing.

Identify Opportunities to Improve: Reading the reviews on the existing dog stretcher/sling products: Pet owners might say things like, "The handles hurt my hands when carrying my 80lb lab; a padding would be needed," or "My dog slipped out because there's no secure attachment or straps to hold him," or even emotional notes like, "It was a lifesaver during an emergency, but wish it was easier to lift with one person." Also, maybe one is just a flat canvas mat; customers might wish it had a bit more structure or support. We also notice product photos: some listings show just the sling by itself, or maybe a drawing of a dog on it. Surprisingly, some might not show an actual dog in the photo. As marketers, we know showing the product in action (with a dog on it) could increase buyer trust and understanding. Already, we see a marketing improvement opportunity: better product images with a dog model, a clear demonstration of use, and maybe a video.

From a product design perspective, we consider: Could we incorporate adjustable straps that allow both one-person and two-person carries? How about adding shoulder pads or padding on the grips for comfort when carrying a heavy animal? Is the material durable and also easy to clean? Perhaps offering multiple sizes (one for large dogs, one for medium dogs) or a versatile design that works for a range of sizes. If indeed all current options are targeting large breeds, maybe a medium/small dog version (though a human can carry a small dog in arms, a sling could still be useful for an injured medium dog of, say, 30-40 lbs that's awkward to carry without support).

Another angle: bundle it as a "Pet Emergency Kit" with the sling and something like a pet first-aid guide or an emergency muzzle (injured pets might bite). This could add value and differentiate from a simple standalone sling.

Record Key Data: We add the "Dog Emergency Carry Sling" to our research sheet with details:

• Product Idea: Dog Emergency Carry Sling (Pet Stretcher)

• Category: Pet Supplies

• Average Review Rating: ~4.0 (a mix, some lower like 3.5 on lesser products)

• Top Seller Revenue: ~$20,000/month (estimate for the main stretcher product)

• Average of Top 5 Revenue: Maybe $12,000/month (because after the top couple, others drop off or are niche)

• Search Volume: Fairly low, e.g., 500 searches/month for the exact term "dog stretcher," but keep in mind emergencies aren't daily. People are more likely to purchase it when needed. Also, many might not search until they have the need, so search volume isn't the whole story; this is a product driven by pain point rather than casual browsing.

• Key Issues in Reviews: Uncomfortable handles, dog slipping or not secured, product sizing issues (too large for some dogs), maybe build quality concerns (stitching, etc.).

• Potential Improvements: Padded handles or shoulder strap option, safety straps/buckles to secure the dog, possibly a lightweight frame or insert to support the dog's body better, waterproof and easily washable material, multiple size options. Better instructions for solo use vs two-person use. And definitely better marketing assets (images of real use, etc., which isn't a product change but an important selling point).

With this, we have a clear picture: the pet emergency sling is a smaller niche, but it's one where a superior product could quickly become a leader, as the bar is relatively low compared to existing competition.

Building Your SellerSprite Product Research Template

After analyzing each product deeply, it's crucial to organize your findings in one place. That's where our SellerSprite Product Research Template comes in. For each product idea, fill in the columns such as:

An image of sellersprite's product research template

By recording the data this way, you can objectively compare different product ideas side by side. Maybe the car step has moderate demand but easy improvements, while the plantar sock has huge demand but heavy competition, and the dog sling has moderate demand and very little competition. Seeing these factors laid out will help you weigh the pros and cons of each opportunity. It also prevents you from relying solely on memory or gut feeling: you have the data right in front of you.

At this stage, don't worry if most of the ideas you log aren't viable. That's expected! In fact, you might research 50 product ideas and only find 1-3 that truly excite you and meet all your criteria for moving forward. The purpose of the SellerSprite Product Research Template is to systematically narrow down. It's much easier to confidently choose a product to source when you've done this homework and can say, "Yes, this one checks almost all the boxes, whereas those other four had these dealbreakers."

Step 4: Refining Your Search and Next Steps

An image showcasing the steps for amazon sellers to do their product research

Congratulations! You've successfully used SellerSprite to identify and analyze a few potential product opportunities! By now, you should have a small list of promising ideas in your spreadsheet, each with data-driven evidence of its potential. The next steps are to refine and repeat the process to ensure you're not missing any great opportunities, and then eventually decide on the best product to move forward with.

Iterate with Different Filters

The initial filter set we used is a starting point, not a one-time fix-all. Now that you've tried it, consider tweaking your filters to cast the net in a slightly different direction.

• Try different category combinations: Maybe you left out a category you're curious about. Go back to SellerSprite, select a new mix of categories (for example, include Sports & Outdoors or Tools & Home Improvement if you want to explore those), and run the search again. You might discover an interesting product in an entirely different field.

• Adjust the price range: If you first searched $25 to $50, try searching $40 to $100 to see higher-end products. Higher price usually means higher expectations, but also higher profit per unit. Just keep an eye on review counts; expensive items sometimes have lower sales velocity.

• Change the minimum revenue: What if you lower it to $5k/month to catch some smaller niches? You might find a hidden gem that's missed at the $10k cutoff: maybe a product doing $8k/month but with zero competition and a chance to grow. Or raise it to $20k to only see more robust markets.

• Explore the Title Keyword include filter: Use it one at a time for any niche you're particularly interested in. For example, if after going broad you realize you enjoy looking at pet products, try a search with the word "dog" or "pet" included (while still excluding supplements, etc.). This will surface pet-specific items that meet your other criteria. Then do "kitchen," "garden," or any other term relevant to your passions. You can uncover mini-universes of products this way.

• Look at "New Release" data: SellerSprite's Amazon Product Research tool also has a filter for products that are new and trending. Sometimes catching a trend early is great; just be cautious to differentiate trends from fads. A "new release" filter could show products with a recent surge in sales or new to Amazon that are taking off. This could be the next big thing.

Each time you adjust and run a new search, scan through the results as you did before. You'll get better at recognizing which items to click. You may quickly skip many because they look like ones you saw before (which is fine: consistency in what to avoid is good). But every so often, you'll spot another weird or cool product that you hadn't seen prior. Add it to your analysis list!

Evaluate and Compare Opportunities

An image includes the elements an amazon seller should consider after finish his/her initial product research

After you've done a few rounds of searching and you have, say, 10 or 15 interesting products documented in your spreadsheet, take a step back. It's time to evaluate which ones truly have the best mix of: high demand, moderate/low competition, clear improvement angles, and feasibility for you to source and sell.

Ask yourself for each idea:

• How passionate or knowledgeable am I about this niche? (While not necessary, it helps if you at least find the product interesting. You'll be working on it for months!)

• How easy or hard might it be to source and manufacture? (For instance, a simple plastic or fabric item is easier than an advanced electronic gadget. Also consider if it needs special certification, like a medical device might require FDA approval, which could slow you down or increase cost.)

• What is the upfront cost likely to be? (Bigger or complex products cost more per unit. Our examples: the car step is metal, a bit higher cost per unit but small size; the sock is fabric and fairly cheap per unit; the dog sling is also fabric. If one of your ideas was, say, a full-scale home appliance, that might be too expensive to start with.)

• How is the competition behavior? (Are all the top sellers big brands with thousands of reviews? Or are there smaller sellers you could realistically compete with? In our examples, the plantar sock had a mix of big players, whereas the dog sling had mainly small sellers, making it easier to enter.)

• Can I clearly visualize how I will differentiate and market this product? (If you have a concrete plan like "Yes, I'll make it in X way and target Y group of customers, and my listing will highlight Z feature," that's a very good sign. If you're drawing blanks on how to be different, that product might not be the best choice).

You might rate or score each product idea based on these factors. Some sellers use a simple scoring system (like 1-5 for demand, 1-5 for competition, etc., and then add it up). SellerSprite's data, combined with your personal assessment, will guide you.

No "Perfect" Product, But Good Products Exist

It's worth repeating: there is no such thing as the absolutely perfect product. Every opportunity comes with downsides or risks. Your goal is to find a product with more pros than cons that fits your business comfort zone. Don't get paralyzed by the search for a mythical unicorn product with giant demand, zero competition, super-easy sourcing, ultra-cheap shipping, and instant success. That simply doesn't exist (and if it did, someone would already be selling it!). Instead, by following this process, you're aiming to quickly find several good product options and then pick the best among them. All the filtering and analysis is designed to get you to a decision point faster and with confidence. Remember, speed is also important. Spending 6 months just to decide on a product means 6 months not selling. With tools like SellerSprite, you can compress the research phase into days or weeks and move on to sourcing and launching.

Leverage the SellerSprite Community

As you narrow things down, you might have questions or want a second opinion. This is a great time to tap into the SellerSprite community and resources. Our community is full of experienced and beginner Amazon sellers who can offer advice, feedback, and moral support. If you haven't already:

• Join the SellerSprite Discord: It's a live chat community where you can ask quick questions, share your ideas ("Has anyone here sold a pet sling before? What should I watch out for?"), and get timely responses. There are various channels for product research, sourcing, and related topics where community members and experts discuss them.

• Join the SellerSprite Facebook Group: This is a great place to post more detailed questions or even poll the community. For instance, you could post two product ideas you're torn between and ask which one people think is better for a first product, or if anyone has experience in those niches. Often, sellers will share their past experiences, which can provide valuable insight (maybe someone tried a product similar to one of your ideas and can warn you of a pitfall).

Engaging with the community can also keep you motivated. Product research can feel overwhelming at times. Seeing others successfully launch after similar research can reassure you that you're on the right track. Plus, celebrating small wins (like "I found a product that meets my criteria!") with others makes the journey more enjoyable.

Turning Research Into Action

An image for the conclusion part in sellersprite's Amazon seller course

By the end of this chapter, you should have: a solid list of filtered product ideas, a detailed analysis of the top few, and a community to lean on. Your next step will be deciding on the one product you'll move forward with. Once you make that decision, the course will guide you on sourcing the product (finding suppliers), validating samples, creating an optimized listing, and planning your launch strategy. All the work you've done here lays the foundation for those upcoming steps. Before we move on, take a moment to reflect on how far you've come in just the research phase. You've learned to navigate SellerSprite's tool like a pro: from setting filters to analyzing data, and you've uncovered opportunities that many casual sellers would never find. This is the power of using the right tools and having the right strategy. Opportunity truly is everywhere on Amazon when you know how to look. Now, it's time to grab one and turn it into your own success story!

If you have any questions about this research process or want clarification on the steps, don't hesitate to reach out in the Q&A section of the course or via our community channels. We're here to help you succeed. Keep up the great work, and let's continue this exciting journey in the next chapter!