Market Research Guide

The SellerSprite product database provides insights into the market, and 20,000+ sub-markets, found throughout Amazon. Imagine, for the sake of this guide’s value, a seller involved in the manufacture and sales of office supplies seeking to capitalize on current consumer demand in the market, as sellers tend to do.

First off, a seller has the ability to choose the region of the Amazon Market they are looking to research. Choose the region-specific market in which keyword data research should take place, picking from the United States, Japan, United Kingdom, Germany, France, Italy, Spain, Canada, or India.

Having selected the United States, the seller moves to the next filter. Looking to capitalize on broader opportunities within their own market, the seller accesses the drop-down located below the Region-Specific Marketplace preset selection. Selecting the option which reveals products published within the past 6 months, results reflective of broader market demand are likely to be shown. Inside the main search bar, the seller enters their general product category.

Entering a search within the category “Office Products” produces well over 500 results. These results reveal trending, active sub-markets falling under a particular category’s purview. Within seconds, the seller is provided with an extensive analysis on the popular niches of the entered sub-market today. 14 columns populated by valuable and actionable data points present themselves alongside each sub-market.

The revealed sub-markets shown by the Market Research tool are sorted by number of unit sales in descending order. That said, now begins naming and describing the columns found within the results portion of Market Research, beginning with the pound sign on the very left-hand side of the page and ending with the 3 actionable buttons found at the end of each row.

It would behoove the seller to engage with each actionable piece of data available as shown in the results.

The “#” column, which is to say the pound sign column, simply reveals the rank of the sub-market(s) according to sorted by number of monthly unit sales by default, ala “Descending,” or “Ascending.”

The Sub-Category column, or rather the subdivided market column, names the specific sub-market relevant to both the search parameters set by the seller above and the datasets contained in the given row.

The Sample Size column posits the total number of products, brands, and sellers within the shown sub-market.

The Monthly Units Sold column indicates the total amount of unit sales within the sub-market for the most recent calendar month.

The Avg. Monthly Units Sold l Top Listings column bears 2 unique values, with the number on top representative of the average monthly unit sales of the sample size (100 Default) and the number below representing the average monthly unit sales of the

Top 10 Listings in the sample. 

The Avg. Monthly Revenue l Top Listings columns similarly bears 2 unique values, with the number on top representative of the average monthly revenue of the sample and the number below representing the average monthly revenue of the Top 10 Listings in the sample.

The Avg. Price column represents the average listing price for the products in the sub-market sample. That is to say, the sum of 100 sub-market specific listing prices divided by 100.

The Avg. Number of Ratings/Avg. Rating column shows the total number of ratings in the sub-market sample, and the average rating score of listings within said sample.

The Avg. BSR/Top Listings columns posits the average BSR for products within the given sub-market by taking the overall sum of the listing’s individual BSRs divided by the size of the sample. The number below represents the average BSR of the Top 10 Listings in the sample.

The Avg. Number of Sellers column indicates the average number of sellers for a listing within the shown sub-market.

The Fulfillment column shows, in the form of percentages, the distribution of fulfillment types utilized by sellers within the sub-market. Naturally, this comes in the form of FBA, FBM, or AMZ.

The Market Concentration column reveals 3 unique percentages, each representative of monopolic presence in the sub-market. Product Concentration percentages indicate the extent to which a small number of product(s) are dominating a sub-market. Brand Concentration percentages indicate the extent to which a small number of brand(s) are dominating a sub-market. Seller Concentration percentages indicate the extent to which a small number of seller(s) are dominating a sub-market.

The Number of New Products/Proportion of New Products column posits the number of new products as defined by the parameters set above. The percentage below indicates the ratio of new products to old products within the shown sub-market.

The Total Number of Products column indicates the total number of products for the particular sub-market.

It’s important to note that most of the data contained within the aforementioned columns is actionable, meaning that if a seller were to click on a specific point of data, they would be brought onto a page detailing extensive data analysis concerning the column’s particular data point. More information on these functions may be found throughout guides specific to other areas of the

SellerSprite arena, or inside the interactive and engaging *SellerSprite Course Set*.

On the far right-hand side of the results portion of Market Research results, there lies 3 actionable buttons per row. The foremost, symbolized by a bar graph, will bring the seller onto a detailed, 26+ dimension Market Analysis report depicting a variety of information on the particular sub-market chosen.  It’s recommended that every seller do their due diligence in learning *more* about Market Analysis reports.

The icon underneath the Market Analysis generator directs a seller onto the Competitor Lookup tool, which provides a list of every product in the sub-market alongside unique datasets concerning each listing.

The third icon saves the sub-market into a custom list for further seller analysis, standing as an important avenue for personalized research and comparison.

Each row of data contains information on the shown sub-market beyond what has been mentioned in the columns and first pertaining to product category.

The complete product category pathway is revealed, ending with the niche sub-market shown in the 2^nd column of the results. Further, the percentage of products bearing A+ Content is shown alongside more new product-specific data: average ratings, average listing price, average rating, average unit sales, average revenue, average product weight, average volume, average gross margin, and seller location.

For more information on this tool, and how to use the information provided when using this tool, be sure to follow alongside the *Market Research Course Set*. A seller may also reference *helpful articles* speaking more to factors of consideration when undertaking market research.