5 Best Tips on Amazon Product Research Tools


There is no denying the fact that mastering the art of product research can be difficult and time-consuming, especially if you are new to eCommerce. No wonder, every Amazon FBA seller on this earth is always looking at every possible bit of assistance and constantly open to suggestions that can help streamline his or her business. Luckily, there are plenty of successful and comprehensive Amazon product research tools through which FBA sellers can easily and quickly simplify product identification, notifications, searches, updates and tips.

Picking the best Amazon product research tool is a tricky affair as there are hundreds of product finder tools on the internet. Most of them have similar features, so you would usually need to spend long hours identifying the top Amazon product research tools. However, we have already done this for you so all you need to do is go through our findings! 

Best Amazon Product Research Tools


SellerSprite is one of the most loved Amazon product research tools, thanks to its product&market selection and keyword optimization features. In addition to this, Seller Sprite also provides a keyword tracker which shows the daily rankings of the products for any keyword of your choice. Their sales tracker helps you keep an eye on the sales volume and historical sales for any Amazon product. The icing on the cake, however, is their product tracker - with this, you can track reviews, prices, Q & A’s, ratings and BSRs of your competitor’s products as well as your own.

Add to this the magic of Reverse ASIN Lookup for all 9 marketplaces, and you’ve got quite a force to reckon with. 

SellerSprite offers you a free trial version for all features. This all-in-one tool helps you to compile accurate data from your competitors so that you can apply the learning from the observations you make, into your own business. While you can use the free plan with limited options for as long as please, there are paid monthly plans with higher research limits too. The Standard plan is priced at $69, while the Advanced and VIP plans cost $138 and $189 respectively.

Jungle Scout

A huge majority of FBA sellers admire Jungle Scout for countless reasons. It helps them explore and identify the best opportunities online, minimize risk and maximize returns

Available as a Chrome extension as well as a web app, Jungle Scout helps sellers quickly track activities of competitors over a period of time. It is equally effective in identifying lucrative products and niches on from the entire Amazon catalogue. 

In addition to these advantages, Jungle Scout can also be used for validating ideas about the bestselling and latest products while browsing. FBA sellers can use this Amazon product research tool to filter the product database by price, sales, or category and get insights into untapped opportunities.

Apart from this, the Jungle Scout website includes free case studies, eBooks, and webinars to help Amazon FBA sellers grow their business in profitable ways. All in all, this tool for Amazon product research takes the guesswork out of the otherwise-complicated process of product research. At just $29 a month, Jungle Scout's package includes commodity database, product tracking and contest monitoring.

AMZ Scout

Rated high by FBA sellers, AMZ Scout is unarguably one of the best Amazon product research tools when it comes to identifying top products to sell on Amazon and keeping track of sales. AMZ Scout includes a free FBA fee calculator and sales estimator a well.

The basic AMZ Scout package which includes 20 products and services can be purchased for a mere $19.99 a month, and gives FBA sellers access to keyword tracker, product database, competition analysis and guides to products and services. On the other hand, the Starter package comes with 40 products and services at $29.99 a month and the Company package for $39.99 a month. This includes 80 products and services that are sure to show you growth.

Unicorn Smasher

Who doesn't like unicorns? Unicorn Smasher comes with amazing features such as accurate sales estimates and comprehensive data analysis. Powered by AMZ Tracker and free to download from the Chrome Store, Unicorn Smasher provides invaluable user insights to rankings, ratings, prices, estimated sales, and reviews.

Now that we have talked about some of the best tools for Amazon product research, let us now shift our focus to the best five tips for mastering the art of Amazon product research tools.

5 Tips for Mastering the Art Of Amazon Product Research

1. Check The Bestsellers List

Through the Bestsellers page of Amazon, you can get complete and uninterrupted access to the bestselling products to sell on Amazon. This not only helps you save endless hours of searching and comparing products, but also lets you divert the "saved" resources (time, money, effort, and energy) towards critical operations like advertising and marketing.

To get started,  search for top-selling products on Amazon based on their categories and sub-categories. If you have not decided on a profitable niche, you will find the Best Sellers page of Amazon to be of great benefit. Using the selling information of a product, you can even easily and quickly forecast what products may appeal to your target audience. Not only this, you can even identify the related or complementary items that will help you explore previously unexplored or unknown profitable opportunities.

It is important to remember here that products that are neither priced too low or too high are often the best products to sell on Amazon. Moreover, products with limited competition offer more prospects to sell them. You may try generating great product ideas through Amazon Storefronts, Amazon Basics, Bestseller lists, Shopify stores, Amazon's Movers & Shakers and by checking a section called "Customers also bought.

2. Find out What The Competitors Are Doing

Understanding your competition is as important as finding the best products to sell and analyzing the market. The Best Sellers page of Amazon lets you identify and access details about your primary competitors. Using this info, you can visit their website and find out their marketing strategies and what items are selling the most. You can even use data to find out products that get good customer reviews and ratings.

Interestingly, you can even spy on competition outside Amazon. To do this, simply enter the appropriate keywords into a search engine like Google and see what results show up. Some sellers even secretly purchase products from their competitors to find out the kind of services provided by them.

3. Smart Play

It is important for you to find out if there is enough demand for the product. It is also critical to come to a conclusion whether the demand will be constant in the short as well as the long run. There are other factors as well:

  • How expensive is  the product, to ship?
  • What will be the refund or return rate?
  • Will there be complications with manufacturing or shipping?

It is also important to remember here that profit margins go lower as the weight and size of the product go higher. In short, the heavier the product to be sold by you, the heavier the Amazon FBA fees. Moreover, it is always a good choice to choose a product category, niche, or product that has no big brands as the competition. 

Instead of competing for products that already have eminent brands and are facing stiff competition, it is best to start with products that have relatively less, yet sustainable competition.

4. The 999 method to identify demand

Surprisingly, the 999 method of finding demand remains the most popular and amazing Amazon Product Finder tactics. For this, you are required to first proceed to the product page of your interest on Amazon. Then, you can add the product to your shopping cart and click on the product quantity. Thereafter, you can edit it to 10+ and enter 999. Now, you can simply click on update. 

If the product seller has less than 999 items left in the inventory, you will see a message, "This seller only has XX of these available." Keep a note of the item count and do this for a week or ten days to track the inventory remaining on a daily basis. The difference in inventory reveals to you how many products are actually getting sold for that seller and product on a daily basis.

5. What Not To Do?

Never invest resources in a small niche. You should always select an active market with enough competition throughout the year. The point is to identify and remain in a market where the products get noticed enough and sold enough.

Setting up products for considerably low prices. The biggest mistake an FBA seller can make is to sabotage his own income by providing a lower price than the competitors. Never ever make pricing decisions on the basis of competitors' pricing choices. This is because you are not aware of their sourcing costs, profit margins, or promotional logics.

We hope that this information on 5 Best Tips on Amazon Product Research Tools was useful to you in more than just a way. Don’t forget to share your expertise or hesitate to raise a question in the comments section below. We at SellerSprite are always there for you!

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