On Children's Day, Don't Sell These Products on Amazon

2020-06-05

“Toys & Games”

On Children's Day, don't sell these products on Amazon!

As an Amazon seller, do you know how many sub-categories under “Toys & Games” on Amazon, and what products do these sub-categories include?

Children's Day is coming. Do you know which products sell best under "Toys and Games"? What is the most monopolistic category? What category has the highest proportion of new products?

For sellers, only by selecting the right subdivided market can accurately and effectively formulate operational plans, thus maximizing the reduction of operating risks and guaranteed benefits.

1. How many sub-categories under “Toys & Games” on Amazon?
We choose “Toys & Games” in SellerSprite - Market Research. There are 338 subdivided markets.




2. Which products sell best under "Toys and Games"?
According to “market capacity”(monthly sales), sort all subdivided markets under "Toys and Games" in "descending order". The following products with high sales are found.

◆ Top100 Market Capacity: 345,588
◆ Top100 Brands: 50 ◆Top100 Sellers : 75




◆ Top100 Market Capacity: 328,225
◆ Top100 Brands: 39 ◆Top100 Sellers : 90




◆ Top100 Market Capacity: 318,538
◆ Top100 Brands: 15 ◆Top100 Sellers : 69




◆ Top100 Market Capacity: 265,530
◆ Top100 Brands: 20 ◆Top100 Sellers : 48




The image below corresponds to the market data of the above products. We can see that:




The New product Proportion in these subdivided markets is low. Although the New product Proportion is low, the market capacity is large. We need to combine data from other dimensions to further judge whether new sellers can enter these markets.

3. What are the products that cannot be sold on Children's Day?
According to “Brand Concentration”(the ratio of the total sales volume of the Top10 brands to the total sales volume of the Top100 brands), sort all subdivided markets under "Toys and Games" in "descending order". The following products with a high monopoly are found.

◆ Top100 Market Capacity: 9,268
◆ Top100 Brands: 12 ◆Top100 Sellers : 64




◆ Top100 Market Capacity: 16,704
◆ Top100 Brands: 32 ◆Top100 Sellers : 66




◆ Top100 Market Capacity: 4,667
◆ Top100 Brands: 22 ◆Top100 Sellers : 39




The image below corresponds to the market data of the above products. We can see that:




“Electronic Software & Books”:Commodity Concentration: 65.3%, Brand Concentration: 100.0%, Seller Concentration: 82.9%.
“Magnetic Dress-up Dolls”:Commodity Concentration: 77.9%, Brand Concentration: 99.5%, Seller Concentration: 92.6%.
“Race Tracks”:Commodity Concentration: 85.3%, Brand Concentration: 99.5%, Seller Concentration: 91.1%.
These markets are monopolized by a small number of sellers and brands. Consumers have a high degree of brand recognition when purchasing, so it is difficult for new sellers and new brands to grab market share.

Finally, let’s see markets with strong new product liquidity.

According to “New Products”(it’s defined as products that have been launched in the last 6 months), sort all subdivided markets under "Toys and Games" in "descending order". The following subdivided markets with high “New Products Proportion” are found.

◆ Top100 Market Capacity: 12,785
◆ Top100 Brands: 87 ◆Top100 Sellers : 93




◆ Top100 Market Capacity: 19,462
◆ Top100 Brands: 75 ◆Top100 Sellers : 76




◆ Top100 Market Capacity: 96,149
◆ Top100 Brands: 26 ◆Top100 Sellers : 74




The image below corresponds to the market data of the above products. We can see that:




The proportion of the new products mentioned above is 45% for “Toy Parachute Figures”, 42% for “Plug & Play Video Games”, and 39% for “Gaming Tops”. Although the capacity of these markets is not high, the new products are more active, and the markets are easier to enter. However, to accurately evaluate the difficulty of entering these markets, a more comprehensive analysis of data from product reviews, star rating, and other dimensions are required.