As a new Amazon seller, are you still confused about how to find your opportunity on Amazon? Faced with various categories on Amazon, it would be quite time-consuming and labor-intensive to analyze them one by one manually to find your niche there. At this point, the tool called ABA Search Terms by SellerSprite would help you a lot in a more efficient way.
The tool ABA Search Terms, with data sourced from Amazon Brand Analytics, can be used for product research, keyword expansion, and competitive analysis. It allows sellers to view keyword data under various Amazon categories on a weekly basis, which enables a better understanding of real-time changes in buyer needs.
For novice sellers, it is advisable that you prioritize using the built-in recommended product research mode in the system to quickly get started. These product research modes are preset filtering conditions by the system for different sellers in actual scenarios.
There are several recommended product research modes as follows.
1. High Demand
The higher the search frequency ranking of keywords, the greater the corresponding demand in the market segment.
Based on the differences in market size among different sites, different reference ranges are provided, representing the Top market segment with the highest demand for each site.
These keywords refer to market segments with high demand and high traffic, but they also mean that competition is relatively more intense and are more suitable for sellers with certain strength.
2. Breakout
Previously, there was no search frequency ranking, but recently there have been new keywords in search frequency ranking, which can be used to search for emerging niche markets.
3. Trending
Market segments with significant increase in search frequency ranking and continuous growth in the past 4 weeks.
4. Rapid Growth
Segmented markets with soaring search frequency rankings in the past week.
The soaring search frequency ranking of keywords indicates a very urgent market demand.
It may be seasonal or festive products, or potential products in the bud, which can be judged based on ranking trends or Google Trends.
If the search surges during the same time period every year, it indicates that it is a seasonal or festive product.
5. Potential
A market with good search frequency ranking and the ranking is on a continuous rise.
Based on the differences in market size among different sites, different reference ranges are provided.
This type of keyword has a good ranking and some growth in search frequency, but it is not particularly high, and the corresponding segmented market competition is relatively less fierce, making it more suitable for small and medium-sized sellers.
6. Long-Tail Terms
Segmented markets with a certain amount of traffic and the traffic is relatively scattered, not concentrated in the top products.
Here, different reference ranges are provided based on the differences in market size among different sites.
The segmented markets corresponding to these keywords have not formed a high degree of monopoly, leaving some development space for long-tail products.
Tailor Your Own Product Research
In addition to the recommended product research modes mentioned above, you can also tailor your approach by adding filtering conditions based on your own positioning and comprehensive strengths, or set filtering criteria directly according to your own product research strategy.
For instance, if you're looking to identify a niche market with continuously rising demand, yet you want to avoid the intense competition among top products, you could opt for a primary category. Within the recommended "Trending" mode (Keywords with search frequency rank growth of over 10,000 for 4 consecutive weeks and a growth rate of 10% or more for 4 consecutive weeks), you can further apply a filter for "Search Ranking > 50,000".
Already Got a Plan for Product Research
If you are a seller with your own factory or have got a plan for product research, you can enter specific keywords to preliminarily identify the degree of monopoly and ranking trend changes in the relevant segmented market.
Compare the top 3 products with the highest click through rate under this keyword and optimize your product by comparing competitors.
Click on the product image to see detailed data such as sales trends for the product.
Already Listed Your Products
If you already have your own listed product, you can also search for the ASIN and find the top 3 keywords in the click ranking for that ASIN within the corresponding time range, that is, the high click through keywords of the product.
Start your Amazon journey with the ABA Search Terms tool by SellerSprite from now on!
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