Amazon SEO :The Ultimate Guide to Amazon Keyword Research 2020

2020-03-09

How keyword setting is an obstacle for many Amazon sellers. After all, it is good for the increase of Listing traffic, as well as the stimulation of customers' shopping demand. How to set keywords? What channels can be used to get more traffic? We will do a comprehensive analysis.
 
1.Keyword Setting Tips
It needs traffic/click/conversion rate to make your products to be shown on first page. In addition, it is also related to the entire Listing's relevance, multiple keyword placement, even review, FBA, etc. The maintenance of keyword is mainly to keep Listing activeness and the conversion rate.
 
In general, the format of title keywords setting is: core keywords + brand name + auxiliary keywords + product attributes + functions + usable range (each word begins with a capital letter (except prepositions), and less than 150 characters).
 
The comma in the title: It is the weight of the previous keywords.
Application scope: The effect is obvious for products with only one core keyword.
 
The dash in the title: Links have the highest search weight and ads are weighted more heavily.
Application scope: It is valid for the first 43 characters and outside PPC.
 
The format of keywords setting should pay attention to the following elements:
 
1. In terms of length, it is better to use phrases or words for keywords, and try not to use long sentences. The longer keywords are less likely for customers to use, which will reduce product exposure.
2. In terms of keyword placement, it is recommended to sort from top to bottom with the highest product relevance and the most accurate;
3. Don't repeat keywords;
4. Use concise keywords, rather than rare abbreviations that customers may not know;
5. Keywords need to be continuously optimized in combination with data;
6. Keywords spelling should be correct.
 
2. How to find keywords that match your product?
1) Firstly, you need to know what synonymous names your products have. There will be some Amazon-recommended and relevant keywords in the Amazon search drop-down box and the results page. If your product is a lamp, it has two wordings: lamp and light. Then you can use these two words to search on Amazon. Through the search box, you can see some keywords related to your product that customers will search for. Since these two words are relatively broad, you can narrow down the search based on the product features.
 
Searching in the box with different keywords will get more keywords. Selecting a keyword and clicking will also get related keywords. Repeatedly, you can finally get a lot of keywords, and then filter them one by one, keeping all keywords that related to your product.
 
2) Search on other platforms, such as eBay, AliExpress, etc, it will also have some relevant keyword recommendations.
When searching on these platforms, many relevant keywords will appear as well, which can be used for reference. The next step is to filter keywords that are highly relevant to your product. This is a way to find keywords from competitors' websites.
 
3) If you want to get keywords from other countries' platforms, you can check the famous e-commerce websites and URLs of various countries to see what others are selling, and then find out the popular keywords of local websites.
 
4) When doing PPC, Amazon will recommend a lot of keywords, as well as some high-exposure and popular keywords, which can be used in our Listing.
 
5) Search websites through keywords. There are many types of websites that can be used.
 
6) Utilize keywords tool websites, such as SellerSprite. According to the analysis of the first one million keywords, 65% of the searches on Amazon are short, with only 2-3 words. However, long-tail keywords have better conversion rates, while high-level short searches have more clicks and search optimization. This means that when optimizing Listing, a balance needs to be struck between high-traffic and fast conversions.
 
3. Why do products still have no traffic even on the first page? Which channels can get more traffic?
The main reasons are the incorrect product category positioning, inaccurate keywords, and unattractive product images or titles. In addition to get traffic on Amazon, sellers can also obtain it through social platforms, such as Facebook, Pinterest, and YouTube, Deals websites, and internet celebrities.