With the continuous progress of society, work pressure is increasing, and the pace of life is getting faster. In order to alleviate stress and loneliness, more and more people choose to keep pets as companions. However, due to busy work schedules, they often leave early and return late or travel out of town, which makes it difficult to ensure that their pets eat regularly.
This not only affects the mood of pets, but may also lead to damage to household items, and in severe cases, endanger the health and safety of pets. Therefore, a pet feeder that provides timed feeding is crucial to ensure their health and happiness.
According to the 2023 forecast data from APPA, the millennial generation has the highest proportion of pet owners, reaching 33%, when divided by the generation of pet owners. Adding Generation Z, the proportion of people under 40 who own pets in the United States reaches 49%.
•In the United States, the pet market is showing an overall upward trend in size. Although the types of pets kept vary, cats and dogs remain the mainstream. According to the latest survey data from APPA, the number of dogs kept may decrease, while the number of cats kept is expected to show an upward trend.
•The most surprising fact is that 66% of households in the entire United States own pets, and both the younger and older generations are passionate about keeping pets. Among them, the younger generation in particular likes to try various novel pet products online and is willing to spend more money on pets.
Overall, the pet market in the United States will continue to grow, and the pet industry will continue to innovate and develop to meet people's needs and preferences for pets. The future of this industry will be full of unlimited opportunities and challenges.
1. The sales data for the category as a whole shows an upward trend, with steady growth in sales for the top 100 BSR products and a relatively large increase. It is expected that the sales peak in 2023 will exceed 10 million US dollars.
4、 Looking at the 5-year sales changes, there is also a stable growth trend, with a very rapid increase in annual growth rate in the other 4 years except for 2020, which was affected by the outbreak of the pandemic.
1.According to data analysis, the market for automatic pet feeders shows a relatively stable growth trend on Google Trends. Meanwhile, with the sales volume increasing year by year and the growth rate being significant, the number of competitors has remained relatively stable. If this development trend continues, the future development potential of the leading brands in this segmented market should not be underestimated.
2.More than 80% of the products in the TOP100 have A+ or video content, indicating that sellers in this market have a high level of operational maturity and place great emphasis on creating A+ content and videos for their listing pages. If you intend to enter the automatic pet feeder market, you will need to have strong financial resources and operational capabilities, and pay more attention to the details of your product pages.
3.Based on the performance of products in terms of BSR, electronic automatic feeders are currently the mainstream products in the market, while smart feeders are gradually emerging as a trend. Gravity-based automatic feeders may gradually be eliminated by the market.
1. Based on appearance, pet feeders can be divided into tall column-shaped and short column-shaped ones. Tall column-shaped feeders have grain storage spaces that come in cylindrical and square shapes, with the majority being square-shaped.
2. In terms of the number of feeding bowls, pet feeders can be categorized as single-bowl and double-bowl feeders. Both tall column-shaped and short column-shaped feeders come in these two structural variations.
•Among the 100 products in the TOP100, there are a total of 69 brands. 35 of these brands belong to mainstream styles, and their monthly sales volume exceeds 1500, indicating that there is still a relatively large market demand.
•3. There have been no new products introduced in the price range above 75 in the past six months, indicating that buyers hold a certain level of rationality towards prices. Therefore, new product pricing cannot be too high, and cost control is necessary.
The top three brands in the category account for 28.90% of the sales, while the top ten brands account for 59.16% of the sales, indicating that the category is relatively less monopolistic and there are opportunities for new brands and new products to make breakthroughs.
This situation, where there is no brand or sales monopoly, indicates that buyers' recognition and repurchase rates of brands are not particularly high, and there are no high industry barriers for new products to enter.
The appearance, number of feeding bowls, and colors of mainstream products have certain commonalities, and there is a large market demand. However, brand competition is fierce, and sellers entering the market should be prepared mentally.
The conclusion drawn from this search does not have legal validity. It serves only as a reference for assessing the risk of patent disputes and does not guarantee the complete elimination of potential patent disputes or litigation in the future.
In the US design patent search for pet feeders, there is a high degree of similarity and risk, and most of them have been filed within the past 2-3 years. It is recommended to consider filing a patent application before selling (if you decide to file a patent, please confirm the market sales situation and file the application before selling).
3. The QA content reveals some directions for research and development, such as the possibility of larger food particles getting stuck, the lack of internet connectivity, and the absence of an on/off switch.
In summary, the current demand of buyers is mainly focused on core functions such as timed feeding and product safety, and there has been no significant change in demand recently. If the product is developed based on these core needs, it should focus on how to meet customer needs and what advantages it has compared to competitors. For sellers with long-term plans, they can consider innovation beyond timed feeding modules and autonomous drinking, such as video monitoring and music playback, as suggested by the QA.
Finally, before entering the pet feeder market, it is recommended to consider filing a patent application in advance, as there are already similar product patent situations in the market, which poses a high risk of infringement. In addition, all electrical products require CE certification.
Judging from the appearance of the best-selling products, they are mostly presented in two forms: tall column or short column. The number of feeding bowls is either single or double, and the two structures have a slight impact on the size and weight of the product.
The product fluctuates in size between 7*7*12 inches (17.78*17.78*30.48cm), and the weight is mainly around 4.0 pounds (1.81kg). The cost is $13 USD, and the price for a single bowl is generally stable at $49.99 USD.
The product fluctuates in size between 8*8*13 inches (20.32*20.32*33.02cm), and the weight is mainly around 4.5 pounds (2.04kg). The cost is $30 USD, and the price for a double bowl is generally stable at $69.99 USD.
Based on the rough calculation results, it appears that the gross profit for this product is not very high. I would recommend opting for sea freight to reduce transportation costs and allocate more budget for marketing expenses.
1. Profit calculation is closely related to the dimensions (length, width, height) and weight of the product. It is also important to consider the logistics channel quotations from different logistics providers at the specific time of calculation.
2. For products that contain batteries, special channels may be required for shipping, while some products can be shipped through regular channels. It is necessary to assess the available resources to determine the appropriate shipping method.
For small sellers, it is important to focus on product profitability and operational barriers to entry. If a small seller wants to try, it is recommended to start with FBM testing first, and it is not recommended to enter the market rashly.
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