With the release of "Home Quarantine Order", hundreds of millions of people in Europe and the United States have been forced to stay at home, including parents with children, students who are driven crazy by online classes, and most people with weight gain.
Amazon is a search engine, like Google and Bing. Different from other search engines, Amazon searches have the purchase intention, and users have different search habits. The competition on Amazon is very fierce. How to let consumers see your products?
As Amazon's replenishment of non-essential products gradually returns to normal, many sellers’ sales have soared. Recently, Stackline, a leading research organization, released a list of the top 100 fastest-growing categories for online transactions.
Many sellers who have succeeded on Amazon US are planning to expand more marketplace. When choosing a new marketplace, it is important to know in advance what categories are available and which subdivided markets have a larger capacity, less monopolistic, less competitive, and easier to enter.
Amazon PPC ads have multiple placements, including the top of the search results page, other placements, and product detail page. Obviously, the conversion rate, click rate, and cost-per-click vary greatly for each AD placement.