When running PPC ads on Amazon, many sellers lower their bids because ACOS is too high.
But the reality is always different from people's imagination.

Amazon PPC ads have multiple placements, including the top of the search results page, other placements, and product detail page. Obviously, the conversion rate, click rate, and cost-per-click vary greatly for each AD placement.

If sellers know the conversion rate of competitors, they can understand the market reaction of the product, optimize the Listing, and adjust the SEO strategy. So how to get a competitor's conversion rate? We can utilize the Amazon Brand Analytics report.

Make your own keyword list with SellerSprite keyword research tool, Refine your keywords list.

How keyword setting is an obstacle for many Amazon sellers. After all, it is good for the increase of Listing traffic, as well as the stimulation of customers' shopping demand. How to set keywords? What channels can be used to get more traffic? We will do a comprehensive analysis.

With the rapid development of computer technology, the value of data is inestimable. How to capture effective information and create wealth? Google Trends is well worth researching.

Product selection is essentially selecting a subdivided market, and the definition of the subdivided market is generally based on the Top100 samples, so the selection of samples is the premise of market analysis. The setting of a subcategory becomes a marketing tool now.

Keeping an eye on the top competitors. Not only monitor their strategic plans - but you also keep a track of their product additions. Why not pick up best-selling products from your competitors? Just track a best seller, and look through their product line!

What is my Amazon merchant ID? The Amazon seller merchant ID is used by Amazon to identify its sellers. How can I find it ?

Provide a seed keyword you will be able to see hundreds of long tail keywords that are pulled from Amazon within seconds. with SellerSprite Intelligent Mining tool, you can get all kinds of other terms that people in your target audience might be searching for.