The value of Keepa for Amazon sellers’ product selection and competitor research is undoubted, but it charges now.

Many sellers who have succeeded on Amazon US are planning to expand more marketplace. When choosing a new marketplace, it is important to know in advance what categories are available and which subdivided markets have a larger capacity, less monopolistic, less competitive, and easier to enter.

For a long time, most sellers used the traditional product research method: focus on the "Best Seller Rank", "Hot New Release" and "Movers & Shakers" all the time.

When running PPC ads on Amazon, many sellers lower their bids because ACOS is too high.
But the reality is always different from people's imagination.

Amazon PPC ads have multiple placements, including the top of the search results page, other placements, and product detail page. Obviously, the conversion rate, click rate, and cost-per-click vary greatly for each AD placement.

If sellers know the conversion rate of competitors, they can understand the market reaction of the product, optimize the Listing, and adjust the SEO strategy. So how to get a competitor's conversion rate? We can utilize the Amazon Brand Analytics report.

Make your own keyword list with SellerSprite keyword research tool, Refine your keywords list.

How keyword setting is an obstacle for many Amazon sellers. After all, it is good for the increase of Listing traffic, as well as the stimulation of customers' shopping demand. How to set keywords? What channels can be used to get more traffic? We will do a comprehensive analysis.

With the rapid development of computer technology, the value of data is inestimable. How to capture effective information and create wealth? Google Trends is well worth researching.

Product selection is essentially selecting a subdivided market, and the definition of the subdivided market is generally based on the Top100 samples, so the selection of samples is the premise of market analysis. The setting of a subcategory becomes a marketing tool now.