Brand Analytics is one of the functions provided by Amazon for registered brand sellers. It provides valuable analysis reports to help brand sellers make wise decisions about products and marketing.

If sellers know the conversion rate of competitors, they can understand the market reaction of the product, optimize the Listing, and adjust the SEO strategy. So how to get a competitor's conversion rate? We can utilize the Amazon Brand Analytics report.

Keeping an eye on the top competitors. Not only monitor their strategic plans - but you also keep a track of their product additions. Why not pick up best-selling products from your competitors? Just track a best seller, and look through their product line!