If sellers know the conversion rate of competitors, they can understand the market reaction of the product, optimize the Listing, and adjust the SEO strategy. So how to get a competitor's conversion rate? We can utilize the Amazon Brand Analytics report.

Keeping an eye on the top competitors. Not only monitor their strategic plans - but you also keep a track of their product additions. Why not pick up best-selling products from your competitors? Just track a best seller, and look through their product line!