How many keywords are enough keywords? It’s the question on every Amazon Seller's mind when they first set up their Amazon PPC campaigns. When it comes to keywords, many Amazon Sellers think its quantity over quality - that’s not true at all.

To increase the click-through rate of PPC ads, you need to find what differentiates your product from your competitors and then incorporate it into your product title.

When running PPC ads on Amazon, many sellers lower their bids because ACOS is too high.
But the reality is always different from people's imagination.

Amazon PPC ads have multiple placements, including the top of the search results page, other placements, and product detail page. Obviously, the conversion rate, click rate, and cost-per-click vary greatly for each AD placement.

 

As we know that Amazon Sponsored Products ads are—and will continue to be—one of the most powerful tools for driving discoverability and incremental sales for Amazon sellers.Ready to boost your Amazon business with Amazon Sponsored Products ads?