SellerSprite Blog / Amazon PPC Optimization
Why is ACOS Higher When You Lower The Advertising PPC Bid
When running PPC ads on Amazon, many sellers lower their bids because ACOS is too high.
But the reality is always different from people's imagination.
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How to Adjust Bids Based On AD Placement On Amazon
Amazon PPC ads have multiple placements, including the top of the search results page, other placements, and product detail page. Obviously, the conversion rate, click rate, and cost-per-click vary greatly for each AD placement.
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Amazon PPC - Basic
 
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A good strategy for Calculating Your Default Bid
As we know that Amazon Sponsored Products ads are—and will continue to be—one of the most powerful tools for driving discoverability and incremental sales for Amazon sellers.Ready to boost your Amazon business with Amazon Sponsored Products ads?
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