Amazon is a search engine, like Google and Bing. Different from other search engines, Amazon searches have the purchase intention, and users have different search habits. The competition on Amazon is very fierce. How to let consumers see your products?
As Amazon's replenishment of non-essential products gradually returns to normal, many sellers’ sales have soared. Recently, Stackline, a leading research organization, released a list of the top 100 fastest-growing categories for online transactions.
Many sellers who have succeeded on Amazon US are planning to expand more marketplace. When choosing a new marketplace, it is important to know in advance what categories are available and which subdivided markets have a larger capacity, less monopolistic, less competitive, and easier to enter.
Amazon PPC ads have multiple placements, including the top of the search results page, other placements, and product detail page. Obviously, the conversion rate, click rate, and cost-per-click vary greatly for each AD placement.
If sellers know the conversion rate of competitors, they can understand the market reaction of the product, optimize the Listing, and adjust the SEO strategy. So how to get a competitor's conversion rate? We can utilize the Amazon Brand Analytics report.