Many sellers who have succeeded on Amazon US are planning to expand more marketplace. When choosing a new marketplace, it is important to know in advance what categories are available and which subdivided markets have a larger capacity, less monopolistic, less competitive, and easier to enter.
Amazon PPC ads have multiple placements, including the top of the search results page, other placements, and product detail page. Obviously, the conversion rate, click rate, and cost-per-click vary greatly for each AD placement.
If sellers know the conversion rate of competitors, they can understand the market reaction of the product, optimize the Listing, and adjust the SEO strategy. So how to get a competitor's conversion rate? We can utilize the Amazon Brand Analytics report.
How keyword setting is an obstacle for many Amazon sellers. After all, it is good for the increase of Listing traffic, as well as the stimulation of customers' shopping demand. How to set keywords? What channels can be used to get more traffic? We will do a comprehensive analysis.
Product selection is essentially selecting a subdivided market, and the definition of the subdivided market is generally based on the Top100 samples, so the selection of samples is the premise of market analysis. The setting of a subcategory becomes a marketing tool now.
Keeping an eye on the top competitors. Not only monitor their strategic plans - but you also keep a track of their product additions. Why not pick up best-selling products from your competitors? Just track a best seller, and look through their product line!