It's important to note that most of the data contained within the result columns is actionable, meaning that if a seller were to click on a specific point of data, they would be brought onto a page detailing extensive data analysis concerning the column's particular data point.
The tool is intended to be used for the purpose of gaining insights into the variance, or particularity, of certain sub-markets, which may be found through executing a primary, or broad, search containing words such as "light" or "mat."
The results are taken from real Amazon User Data, and the Database is sourced entirely from accurate data compilations taken from Amazon’s Search Database, reflective of both historical and current Amazon Shopper behavior.