Quick guide

Keyword Analysis - Keyword Explorer

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

How to use this tool

1 Select marketplace and time settings. Choose your Amazon region, switch to weekly or monthly view, and define the date range.
2 Enter ASINs and get keywords. Input up to 20 product ASINs and click "Get keywords" to retrieve ranking terms.
3 Analyze keyword performance. Review keyword lists and metrics to identify high-potential terms for listing optimization or ads.
4 Expand and manage results. Enable "Include all variations" to capture more keywords, then compare, save, or export for further analysis.

Tip: Start with a main competitor ASIN, then include all variations to uncover more keyword opportunities.

Frequently asked questions

It is useful when you want reverse-style terms that reflect Amazon marketplace behavior, which makes it helpful for prioritizing terms with stronger shopping intent.

A strong use case is evaluating a proven competitor ASIN and extracting the most commercially meaningful search terms before you write copy or structure exact-match PPC.

Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

Use it early for high-intent term discovery, then broaden your list with Keyword Research, Keyword Mining, or Related Keywords.

They typically push the best terms into titles, bullets, backend keywords, and tightly controlled exact-match campaigns.

Unable to find keywords from ASIN

There may be the following reasons:

1. The ASIN is wrong or the ASIN does not match the marketplace you quarry;

2. The ASIN is newly created or there are a few orders so far, so it is not ranked;

3. The query is for a multi-variations product, please try changing other variants;

4. In the ABA data for the particular keyword, the ASIN does not have click share or does not enter the top 3 clicked product, so it is not included;

5. Brand data of products on Amazon are mainly recorded on the parent ASIN, and queries through variant ASIN may not show records.

Keyword Explorer-Search History

Add to My Keyword List - Keyword Mining

#	Name	Marketplace	Keywords	Created	Action